Utilize behavioral science with challenges to encourage recurring activities or create new customer habits.
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Use Antavo’s Challenges module to incentivize any kind of activity, or even combinations of activities. Wish to create a challenge that rewards a mix of soft and transactional actions? Or to build a challenge involving a series of different actions? It’s all possible!
By participating in challenges, customers can be nudged to increase their purchase frequency or order value. They can also be prompted to try new features, log in daily, or download an app.
The goal of loyalty program challenges is to cost-effectively change customer behavior. With Antavo’s Challenges modules, you have the flexibility to pick the right reward for the right challenge.
Use Antavo’s Challenges module to incentivize any kind of activity, or even combinations of activities. Wish to create a challenge that rewards a mix of soft and transactional actions? Or to build a challenge involving a series of different actions? It’s all possible!
By participating in challenges, customers can be nudged to increase their purchase frequency or order value. They can also be prompted to try new features, log in daily, or download an app.
The goal of loyalty program challenges is to cost-effectively change customer behavior. With Antavo’s Challenges modules, you have the flexibility to pick the right reward for the right challenge.
The Challenges module was built to work seamlessly with all other modules and features of Antavo. Incentivize any action with challenges, including gamified, tier-related or offline actions. In fact, any incoming data can be part of a challenge — even data tracked through third-party ecosystems, such as sports wearables.
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Reshape customer behaviour
The module allows you to choose from an unlimited pool of actions to set up challenges and their corresponding criteria. Antavo's system then tracks how members are progressing, and automatically rewards customers for completing challenges.
The Challenges modules
In Antavo, you can set a certain action as the goal for the challenge, such as buying a product within a certain price range. Then define how many times, how frequently and for what type of reward they should perform said action.
The Challenges module
Precisely control how members progress through challenges with milestones. If the goal is to purchase a consumable item 5 times, customers can reach the goal either by buying all 5 at once, through 5 separate purchases, or a combination of the two.
The Challenges module
Use Antavo’s Challenges module to create ongoing or time-limited challenges that are thematic, seasonal or industry-specific. Doing so allows you to stand out from the competition and align with your core community.
Is there a way to make challenges repeatable?
Easily! You can decide how often members can repeat each challenge, or how many times it can be completed in total.
Can I make challenges that track soft actions, like referrals or product reviews?
Yes, and this is just the tip of the iceberg. Any data that is shared with Antavo’s Loyalty Cloud is trackable, meaning that you can make that specific interaction part of a challenge. Even better, you have the complete freedom to decide what happens once a challenge is successfully completed: you can assign a reward, or send customers another challenge to keep them engaged.
Where can I learn how to use Antavo’s Challenge Module?
Antavo’s Management UI and Challenges module were made to give marketers the freedom to manage the loyalty program without IT help. With that being said, the details of the system can be easily learned on our e-learning platform, Antavo Academy, or through Antavo’s comprehensive user manuals and technical documentation.
Continuously engage and surprise customers with an ever-changing list of challenges. This module works hand-in-hand with Antavo’s Workflows module, meaning that you can assign custom triggers to make challenge progressions an integral part of all your marketing campaigns. Looking to liven up members who are lagging behind? By combining these two modules, you can trigger marketing messages, encouraging people to finish their challenges.
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