Introducing Antavo’s New Lightning-Fast Promotion Engine

Antavo is proud to announce the launch of its new Promotion Engine, expanding the capabilities of its product suite beyond loyalty programs. Designed to help brands engage both loyalty members and non-members, this new engine empowers marketers and developers alike to build compelling promotions that drive conversion and retention.

Promotions for not only loyalty program members, but all customers 

Antavo previously offered promotion features through its Offers Module, which focused on loyalty member promotions. The new Promotion Engine builds on that foundation to enable promotion management for all shoppers, regardless of their loyalty status.

The Promotion Engine was developed in response to customer demand. While Antavo’s Loyalty Engine is a powerful tool for managing long-term customer engagement, clients increasingly requested a solution that could manage promotions for all shoppers — not just loyalty members. This new addition fills that gap by enabling brands to run integrated promotional campaigns for every customer, whether or not they’re part of a loyalty program.

Promotions often serve as the first touchpoint for a brand. They help acquire new customers, while loyalty programs help retain them. In fact, research by the WPP agency Mando-Connect  shows that when promotions and loyalty programs are combined:

• 73% of consumers are more likely to try a brand
  
• 57% are more likely to spend more
  
• 50% are more likely to recommend the brand
  

This clear synergy underscores the importance of managing both promotions and loyalty in a unified way.

Key capabilities of the Promotion Engine

1. Lightning-fast Performance
   The Antavo Promotion Engine boasts a performance of over 100,000 requests per minute and an average response time of 60 milliseconds. We thrive on being the fastest promotion engine available on the market, and this will only get better.
   
2. Headless & API-First Architecture
   The Promotion Engine is built to be flexible and composable, allowing seamless integration into any tech stack — including POS systems, ecommerce platforms, pricing engines, and more. Its API-first approach ensures high performance and ease of implementation across retail and digital environments. At launch, the engine will support 10 of the most common promotion types, including promotional pricing, free samples with purchase, product bundles and cross-sell promotions.
   
3. Global Compliance Ready
   With support for different pricing rules, tax calculations, and legal requirements, the Promotion Engine is designed to meet compliance needs in various global markets, including the EU and the US.
   
4. Promotion Stacking & Exclusion Rules
   The engine allows businesses to create intelligent stacking and exclusion rules. For example, customers can stack certain promotions (e.g., a 10% product-specific discount with a 20% store-wide sale), while excluding combinations that would excessively reduce margins. This level of control helps prevent fraud and ensures consistent profitability.
   
5. Integration with Loyalty Engine & Planner
   The Promotion Engine works seamlessly with Antavo’s existing Loyalty Engine and Loyalty Planner. Businesses can use them together or independently, providing maximum flexibility in campaign planning and execution.

Pricing Model

Antavo’s Promotion Engine will be priced based on transaction volume, not the number of users. This outcome-based pricing model ensures that customers pay in proportion to the value they gain, aligning success between Antavo and its clients.

Launch Timeline

The Promotion Engine will be available from May 2025. However, at Antavo we are already engaging in conversations with brands interested in early planning or integration. 

In short, Antavo’s Promotion Engine is a powerful addition for brands looking to elevate their promotional strategies. With robust APIs, flexible logic, and global scalability, it supports smarter, more personalized campaigns that convert new shoppers and seamlessly transition them into loyal customers.For more information or to explore how this solution could fit into your strategy, contact our experts today.

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi,
Global Head of Marketing
[email protected]