Antavo and Notino Launch “Notino Club”, Beauty Loyalty Elevated Across Europe
January 7, 2026
Antavo has partnered with Notino, Europe’s largest online beauty retailer, to launch “Notino Club.” With deep experience in the beauty space, Antavo will power a new loyalty program that rewards every purchase, supports omnichannel engagement, and accelerates customer lifetime value.
Founded in 2004 in Brno, Notino has grown from a Czech start-up into Europe’s preeminent online beauty retailer, active in 27 countries with millions of customers. From perfumes and skincare to haircare and cosmetics, Notino curates an extensive catalog of leading global brands. Known for innovation, customer centricity, and broad reach, Notino continues scaling across markets.
We are excited to reveal that Notino’s new loyalty program, Notino Club, is now live in the Czech Republic and Hungary, in partnership with Antavo’s AI Loyalty Cloud. As the trusted loyalty technology partner, Antavo has migrated roughly 1 million existing customers (each with spendable points) and will support Notino in delivering a seamless, rewarding experience from day one.
Customers will earn 1 CZK = 1 point on every purchase, and points can be redeemed for Discovery Boxes, partner gifts, or discounts. The program is fully omnichannel – available across mobile, web, click-&-collect, and retail – and integrated with Bloomreach to power automated, personalized communications.
Launch incentives include:
- Enrollment Bonus (200 pts),
- Birthday Bonus (100 pts),
- App purchase bonus (200 pts),
- and themed campaigns like “Relax in the salon” (earning 500 pts).
“The launch of Notino Club in the Czech Republic and Hungary is the result of extensive work by our teams in collaboration with Antavo. The loyalty program focuses on meaningful, easy-to-understand benefits for customers and supports our long-term approach to customer engagement, with plans to expand to additional markets.” – Mgr. Michal Mašika PhD., Mobile & Innovation Director, Notino
Additional tools (Shade Finder, Skin Analyzer, Product Reviews, Salon Reviews) are configured in Antavo and will roll out progressively. Together, Antavo and Notino aim to deepen customer engagement, increase repeat purchase frequency, boost average order values, and drive loyalty across markets as the program expands in Europe.
“Working with Europe’s leading beauty retailer underscores Antavo’s expertise in the beauty vertical. We’re delighted to power Notino’s loyalty vision. Notino Club is a shining example of how technology and creativity can blend to make beauty retail more rewarding. Together, we look forward to elevating customer experiences, driving retention, and scaling Notino Club across Europe.” – Attila Kecsmar, CEO & Co-Founder, Antavo
About Antavo
Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.
Antavo is the leading provider of AI-powered customer loyalty technology, offering a comprehensive platform that streamlines the entire loyalty program lifecycle. Its solutions include a Promotion Engine to engage the full customer base, a Loyalty Planner that accelerates program planning by up to 10 times, and a flexible Loyalty Engine with an intuitive Workflows editor to bring any loyalty concept to life. Once a program is live, Antavo’s Optimizer transforms loyalty data into clear, actionable insights. At the core of all the solutions is Timi AI, an agentic AI that enhances and supports every step of the loyalty journey.
This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.
About Notino
In the growing world of e-commerce, Notino brings beauty and health to millions of people across Europe. Europe’s largest online beauty retailer has been a leader in the industry for more than 20 years. Notino began its journey in 2004 in the Czech Republic and has become one of the strongest players in the field of e-commerce in the field of beauty and health. Notino offers customers a wide selection of up to 115,000 products from more than 1800 world-famous and local brands at the best prices. Notino is not only successful online in 27 countries, it also has 27 brick-and-mortar stores in 8 countries.
Recently, Notino successfully ranked among the top ten on the prestigious TOP 500 list of Cross-Border Retail Europe. Europe’s largest retailer of beauty and health products is constantly expanding into other European markets and improving its services. This is shown by three logistics centers and warehouses in Romania, the Czech Republic and now also in Italy and Poland. This move allows Notino to deliver goods to customers across Europe faster and better respond to growing demand, especially during the Christmas holidays.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
