Antavo Turns the Tide on Reporting With Optimizer AI Product

Antavo’s upcoming Optimizer sets out to revolutionize loyalty program management by offering AI-powered data analytics and program optimization. This will reduce the need for manual analysis and unlock a wealth of smart loyalty insights.

One of the biggest challenges the loyalty market faces right now is measuring performance and proving to the decision-makers that loyalty programs are indeed useful tools. This is a market-wide phenomenon, as Gartner found out that many tech marketing leaders struggle to demonstrate ROI, while Forbes claims that 76% of decision-makers had difficulty understanding their data.  

Antavo aims to change all of this with its upcoming Optimizer product. This solution acts as a thinking partner for loyalty marketers, offering answers, charting KPIs, and delivering strategic feedback based on both performance data and business objectives. As an AI-driven product, the Optimizer effortlessly uncovers what works in a loyalty program and what doesn’t, and provides a dynamic dashboard that facilitates real-time optimization. 

“We built the Optimizer because marketers told us that analyzing loyalty performance was still too manual, too slow, and often disconnected from strategic decision-making. This product brings together the intelligence and tools needed to make loyalty measurable and optimizable — not just something you hope is working.” Attila Kecsmar, CEO & Co-founder of Antavo. 

By leveraging the Optimizer, marketers can simply share their tailored questions with Timi AI, and watch as it transforms them into insightful charts. And that’s not all; the AI-powered Optimizer will not just gather and analyze data or generate charts based on unique questions, but also offer actionable advice and recommendations.  

“Loyalty programs shouldn’t be a “set and forget” part of a business strategy. Being flexible and agile requires program managers to clearly understand their programs. We designed our AI-powered Optimizer to help them cut through the noise and collect insights that matter. That’s why we built it with user-friendliness in mind to free up creative thinking and encourage innovation within our industry.” Giulia Filoso, Head of Innovation at Antavo.

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]