Antavo Is Shortlisted at the International Loyalty Awards 2025 With Customers: Inclusive Collection by World of Hyatt, KFC, Yeo Valley and Benefit Cosmetics
February 5, 2025
Antavo announces that four of their customers, Inclusive Collection by World of Hyatt, KFC, Yeo Valley and Benefit Cosmetics, have been shortlisted in six categories at the International Loyalty Awards 2025.
Antavo is thrilled to announce that four of our customers have been nominated for the International Loyalty Awards 2025! This year, the Awards have reached new heights, receiving a record number of entries since their launch in 2014.
The International Loyalty Awards celebrate excellence, innovation, and best practices in the loyalty industry across Europe, the Middle East, and Africa. The Awards highlight the outstanding achievements of companies and organizations that are setting new standards in customer loyalty.
We’re incredibly proud that our customers’ dedication to building exceptional loyalty programs has been recognized across multiple categories, showcasing their innovation, customer engagement, and strategic excellence.
Our customers and their nominations:
Inclusive Collection by World of Hyatt’s Confidant Rewards is nominated for:
- 2025 International Loyalty Program of Year – The Americas
- Best B2B Loyalty Program Worldwide
- Best Loyalty Program Hospitality – Worldwide
Inclusive Collection by World of Hyatt, reimagines loyalty with its innovative Confidant Rewards program, by seamlessly aligning advisor engagement with strategic business goals. Powered by Antavo’s technology the revamped B2B loyalty program creates value for advisors, hotel partners, and stakeholders alike, setting a benchmark for loyalty excellence.
The Confidant Rewards program offers tiered benefits, including free stays, cash bonuses, and versatile rewards, while integrating learning and performance through its mobile-friendly system. Launched in May 2023, it has attracted over 32,000 advisors, delivered nearly 300,000 submissions, and boosted direct bookings by 42% YoY.
KFC’s KFC Rewards Arcade is a finalist for:
- Best Gamification Worldwide for Loyalty Enhancement
KFC Rewards Arcade, developed with Antavo and RAPP UK, is an app-exclusive gamified loyalty program designed to enhance engagement and retention. Customers earn game entries by spending £3 or more via the app or in-store, enjoying arcade-style experiences like Pinballer.
The program achieved a 192% engagement increase, a 35% boost in retention, and a 10% rise in average spending among players. With features like instant rewards and actionable customer data, KFC fosters emotional loyalty while strengthening its brand identity. The program has also reduced redemption costs and grown its user base, benefiting both customers and the company.
Yeo Valley’s Yeokens is up for:
- Best Loyalty Program Transformation Worldwide category
Yeo Valley Organic’s revamped Yeokens loyalty program, launched in June 2023 supported by Antavo’s technology, the program exemplifies innovation and sustainability in customer engagement. By gamifying rewards, customers earn points through purchases, redeemable for eco-conscious perks, farm visits, and more. Popular features include the Dairy-Go-Round Prize Wheel and Monthly Raffles, fostering daily interaction and emotional loyalty.
The program has achieved notable success, including a 13% rise in registrations, 34% increase in website traffic, and over 30% growth in banking and redemption activities. Yeokens aligns customer incentives with environmental values, reinforcing Yeo Valley’s identity as the UK’s leading organic dairy brand.
Benefit’s Benefit Loves is shortlisted:
- Best Retail Loyalty Program of the Year Worldwide category
Benefit Loves launched in June 2023, emphasizes emotional engagement through gamified, app-exclusive rewards. Members earn “hearts” for purchases, referrals, app interactions, and bookings, redeemable for free products, treatments, and exclusive perks. Personalized content and seamless integrations with Bloomreach ensure dynamic experiences, while Antavo’s no-code platform streamlines program updates.
Over nine months, 20,300+ members joined, with 80% engagement from 20-30-year-olds and 30,000 rewards redeemed. Challenges like “Bene-BFF” drove 50% participation, highlighting the program’s success in fostering loyalty. Benefit Loves exemplifies the brand’s playful ethos, connecting with customers through tailored, rewarding, and accessible beauty experiences.
Congratulations to all the nominees and we’re looking forward to finding out who the winners will be on 15 May in Dubai!
About Antavo
Antavo is revolutionising the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.
Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.
This excellence has not gone unnoticed. Antavo is recognised by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing