Canela Media’s loyalty program, Club Canela, powered by Antavo AI Loyalty Cloud, has been named a winner in the ADWEEK Tech Stack Awards, which recognize the products and platforms driving real innovation and measurable revenue impact across marketing, advertising, and media.

Audience loyalty is notoriously difficult to build in the AVOD space, where viewers have few incentives to actively engage. With Canela.TV’s user loyalty program, Club Canela, Canela Media set out to change that dynamic by turning content consumption into a gamified experience. Club Canela is the first fully integrated watch-and-earn ecosystem for a streaming platform. Launched in April 2025 and powered by Antavo AI Loyalty Cloud, the program rewards viewers for the most valuable action on a streaming platform: time spent watching the content they love.

Together, these layers create a dynamic, habit-form­ing experience that keeps viewers returning daily, driving important KPIs (such as time spent, active days, etc) for the brand.

“Club Canela was designed with our audience at the center of every decision. We invested deeply in understanding their behaviors, mapping an end-to-end journey, and crafting an experience that transforms engagement into meaningful value.” – Oswald Méndez, Chief Marketing Officer at Canela Media

ADWEEK’s inaugural Tech Stack Awards spotlight the most groundbreaking product and platform launches of 2025, recognizing solutions that redefine how brands connect, engage, and grow. From strategic uses of agentic AI to next-generation creative and measurement tools, the awards honor technologies that deliver proven business impact.

This recognition highlights the momentum behind Club Canela’s first-to-market approach to loyalty in streaming, transforming engagement into tangible value for audiences and measurable growth for brand partners.

“Partnering with Antavo allowed us to bring Club Canela to life with the kind of innovation and flexibility we envisioned. Their platform gave us the tools to build a loyalty experience that is dynamic, scalable, and aligned with how our audience engages with our content.” – Shara Ogg, VP of Marketing, Canela Media 

Club Canela rewards viewers for watching, sharing, and engaging with content through activities such as branded quizzes. Members can redeem points for digital gift cards, exclusive content, and other rewards—turning passive viewing into active participation. Since its launch, the program has delivered outstanding results across engagement, retention, and partner value:

• 28 million minutes watched by members.
• 31 million points earned in 6 months.
• +21% increase in Daily Watch Time of Club Canela Members.
• +87% increase in win-back of inactive registered profiles.
• +400% more average member lifetime minutes than non-members.

“Working with Canela Media on Club Canela has been inspiring,” said Zsuzsa Kecsmar, Chief Strategy Officer & Co-founder of Antavo. “They’re innovating by rewarding fans for their time and attention, instead of just their purchases. This shift is exactly what the next era of loyalty looks like — authentic, data-driven, and deeply relevant. And we’re thrilled to see them rewarded for their hard work.”

For more information, check out the article about Club Canela here.

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo is the leading provider of AI-powered customer loyalty technology, offering a comprehensive platform that streamlines the entire loyalty program lifecycle. Its solutions include a Promotion Engine to engage the full customer base, a Loyalty Planner that accelerates program planning by up to 10 times, and a flexible Loyalty Engine with an intuitive Workflows editor to bring any loyalty concept to life. Once a program is live, Antavo’s Optimizer transforms loyalty data into clear, actionable insights. At the core of all the solutions is Timi AI, an agentic AI that enhances and supports every step of the loyalty journey.

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing

[email protected]