Further Expanding Into Travel & Hospitality, Antavo Signs With Brightline to Empower Their Loyalty Program
December 12, 2024
In a constantly growing US tourism sector worth $800 billion, empowering customer retention has never been more important. Recognizing this, Brightline partners with Antavo Loyalty Cloud to deliver a best-in-class loyalty program.
As the only privately owned and operated intercity railroad in the United States, Brightline represents a unique and formidable approach to travel and hospitality. Emphasizing sustainable travel every step of the way from using biodiesel to recyclable food packaging, they are offering a greener, more efficient, and customer-friendly experience all around. They are showcasing a drive for innovative excellence, a trait that Antavo Loyalty Cloud also shares.
Signing with Brightline marks the next stop in Antavo’s ongoing venture into the travel and hospitality sector. The company already has extensive knowledge of delivering loyalty experiences in this vertical, thanks to the sophisticated nature of Antavo’s no-code Loyalty Engine, which brings out the unique essence of each program it empowers.
“We are more than excited to work with Brightline. As a company with a remarkable eco-friendly approach to travel, they understand that the quality and impact of the journey matters just as much as reaching your destination. The same philosophy applies to the loyalty program experience in our field. Plus I feel like, just as with greener travel, there’s a magnitude of previously unexplored opportunities for innovation in the travel sector as well. We are happy to explore those, and to create a unique, engaging, and rewarding experience for Brightline’s costumers.” – Sheila Power, Chief Sales Officer at Antavo.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
