New Head of Product for Antavo as It Gears up for Accelerated Growth
July 4, 2023
Antavo, the leading enterprise loyalty cloud, has appointed a new Head of Product as part of its ambitious growth plans. Andras Taraszovics has been promoted from within the business to lead on the company’s loyalty platform development and drive engagement with customers and prospects globally.
Andras Taraszovics will lead the Product team and will focus on ensuring that the company’s product remains at the cutting edge of the loyalty industry. His appointment follows a €10m investment in November 2022, aimed at expanding the company’s global presence and securing clients across the globe. The company has also recently enjoyed a win for ‘Technology Programme/Initiative of the Year’ at the Irish Loyalty Awards, alongside with a win for ‘Best Loyalty Initiative within Leisure, Experience, Entertainment’ at the International Loyalty Awards, and appointments from new clients including Benefit Cosmetics, and announcements with new partners like CarltonOne.
Andras Taraszovics – who has already worked within Antavo for 10 years – will focus on developing the product pathway in line with customer needs and expectations. He said: “We often see a gap between our customers’ business goals and the way they describe their needs and requirements from a loyalty scheme. While the ultimate goals of most businesses are very similar, it’s not unusual to find a lack of understanding about the tools that are needed to support customers’ journeys – and how that can help the business achieve its goals.
“Antavo can plug this gap with an easy-to-use, self-service product. I’m excited to work with the business’ talented team to deliver an outstanding product which drives real value to our customers,” he added.
Antavo works with businesses around the globe to deliver world-class loyalty schemes. Its lasting focus on its product offering and investment in technological development means that the resulting platform is easy to deploy, simple to use and innovative – meeting most business’ key demands of new software. Customers include BMW, Benefit Cosmetics, Rip Curl, BrewDog and KFC.
Attila Kecsmar, co-founder and CEO at Antavo, added: “Antavo is experiencing an exciting phase of growth, aided by our recent investment, and we have ambitious plans for the future. Andras is an experienced member of our team with a thorough understanding of both the product and our customers and his plans for the future of the platform will ensure that it remains a cutting edge, innovative solution that effortlessly meets clients needs.”
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
