Antavo and Segment Partner to Deliver Data-Driven, Personalised Loyalty Programs
July 8, 2025
To help businesses power smarter loyalty programs with in-depth insights, Antavo AI Loyalty Cloud enters a strategic partnership with CDP platform Segment.
Antavo AI Loyalty Cloud has partnered with Segment, a leading Customer Data Platform (CDP), to help brands build more responsive, personalised, and data-driven loyalty programs. The partnership brings together Antavo’s flexible, no-code loyalty technology with Segment’s powerful real-time data infrastructure, enabling businesses to deliver targeted, meaningful customer experiences at scale.
Segment, a Twilio company, helps businesses unify first-party data from multiple touchpoints such as websites, mobile apps, and cloud tools by turning it into identity-resolved customer profiles. With this depth of insight, brands can create personalised journeys, trigger real-time engagement, and streamline their martech operations.
This collaboration is a timely response to shifting customer expectations. According to Antavo’s Global Customer Loyalty Report 2025, 36.3% of consumers say personalised offers are a key motivator to join loyalty programs, and almost a quarter of consumers want to see more tailored rewards. In today’s landscape, loyalty needs to be immediate, relevant, and deeply integrated with data. By connecting Segment’s customer intelligence with Antavo’s adaptable platform, companies can design loyalty programs that evolve with each customer, responding to behaviours in real time and delivering rewards that feel personal and well-timed.
“Our integration with Segment opens the door for brands to harness the full power of real-time customer data within their loyalty programs,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “By combining Segment’s deep data capabilities with our flexible loyalty technology, we’re helping companies create more timely, relevant, and rewarding customer experiences.”
“At Segment, we believe unified customer data is the foundation of meaningful engagement,” said Becca Harvey, Partner Alliance Manager. “Partnering with Antavo brings that belief to life by enabling brands to activate insights across their tech stack and deliver loyalty programs that grow with their customers.”
As part of the partnership, the two platforms seamlessly connect via an integration. Together, Antavo and Segment are helping brands break down data silos, gain a richer understanding of their customers, and build loyalty strategies that evolve with their audience, strengthening connections and driving long-term value.
About Antavo
Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.
Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.
This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.
About Segment
Segment, acquired by Twilio in 2020, is a powerful Customer Data Platform (CDP) that enables organisations to unify and activate their first-party customer data across all digital and offline channels. With over 450 pre-built integrations, Segment offers businesses the tools to break down data silos and ensure consistency across their entire tech stack.
By combining identity resolution, reverse ETL, and real-time data syncing, Segment allows companies to create a complete, dynamic view of their customers. This unified data empowers brands to deliver hyper-personalised experiences, optimise customer journeys, and drive more meaningful interactions across all touchpoints. Trusted by businesses globally, Segment provides the infrastructure needed to make data actionable, enabling brands to personalise and scale their marketing efforts with confidence.
Learn more at segment.com.
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