Image for Antavo recognised in the Quadrant Knowledge Solutions’ SPARK Matrix: Customer Loyalty Solutions 2024 announcement.

Antavo Recognized in the 2024 Quadrant Knowledge Solutions’ Spark Matrix

May 22, 2024

Antavo Loyalty Cloud has been recognized in Quadrant Knowledge Solutions’ SPARK Matrix: Customer Loyalty Solutions (April, 2024). 

Quadrant Knowledge Solutions’ SPARK Matrix is a global tool that evaluates vendors based on technology excellence and customer impact. The SPARK Matrix report also consists of the market overview, key capabilities, differentiators, and vendor profiles.

As an enterprise-grade Software-as-a-Service (SaaS) company, Antavo is included in the SPARK Matrix: Customer Loyalty Solutions, 2024 report. 

Attila Kecsmar, the CEO and Co-founder of Antavo said: “Quadrant Knowledge Solutions is a renowned global advisory and consulting firm. Being included in its SPARK Matrix: Customer Loyalty Solutions is a source of great pride for us.

The report provides insights into the key players, trends, and competitive landscape within the customer loyalty solutions market for the year 2024.

Quadrant Knowledge Solutions’ Customer Loyalty Solutions market research includes a detailed global market analysis of major vendors. The research comprises vendors’ product features and functionalities, as well as competitive differentiating factors. It also provides competitive landscape and vendor analysis to enable technology vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap. The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Customer Loyalty Solutions vendors with a global impact. This research study includes an analysis of various key vendors.

The Customer Loyalty Solutions (CLS) platforms serve as a necessary tool for companies aiming to establish and nurture robust relationships with their customers. By incentivizing customer retention through rewards, discounts, and exclusive perks, the platform helps businesses foster loyalty and create an environment for repeat engagements. Moreover, the personalization capabilities in these solutions, spanning tailored offers, targeted promotions, and effective communications, ensure that businesses remain responsive in captivating and sustaining customer interest. Beyond immediate transactional benefits, their ability to collect and analyze valuable customer data empowers businesses with profound insights, paving the way for a better understanding of their clientele.” Palika Jacob S, Analyst at Quadrant Knowledge Solutions

Attila Kecsmar added: “The rapid expansion of the customer loyalty market, coupled with the swift advancement of emerging technologies, empowers businesses to pioneer innovative loyalty programs for their customers. This report offers invaluable insights for digital marketing professionals seeking to deepen their understanding of loyalty programs, encompassing their potential, application, and prominent vendors within the industry.

About Quadrant Knowledge Solutions

Quadrant Knowledge Solutions is a research and consulting firm that provides strategic information and analysis to help businesses make informed decisions and drive growth. They offer a range of services, including market research, strategic consulting, technology advisory, and custom research solutions. For more information, visit

About Antavo

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

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