Antavo Recognized as a Major Contender in the 2024 Everest Group’ Loyalty Solutions PEAK Matrix® Assessment
October 7, 2024
Antavo Loyalty Cloud has been positioned as a Major Contender in Everest Group’s Loyalty Solutions PEAK Matrix® Assessment (October, 2024).
Everest Group is a leading research firm that applies data and insights to help businesses navigate market challenges, driving operational and financial performance while delivering transformative experiences.
The PEAK Matrix® report is a comprehensive evaluation of 12 loyalty solution providers, assessing the current competitive landscape.
As an enterprise-grade Software-as-a-Service (SaaS) company, Antavo has been recognized as a Major Contender in the Loyalty Solutions PEAK Matrix Assessment 2024.
Attila Kecsmar, the CEO and Co-founder of Antavo, commented: “Everest Group is a leading global research firm, and we’re honored to be included in its Loyalty Solutions PEAK Matrix® Assessment.”
Loyalty programs have evolved from simple punch cards into complex, data-driven digital platforms that deliver personalized rewards based on individual consumer behavior. Today’s loyalty platforms leverage advanced loyalty clouds and comprehensive loyalty management solutions, offering a dynamic approach to customer engagement. By integrating these solutions with marketing technology (MarTech), businesses can unlock the full potential of their loyalty programs, enabling real-time data processing and omnichannel communication. The synergy between loyalty platforms and MarTech not only enhances the overall customer experience but also provides enterprises with powerful insights into consumer preferences and behaviors.
The report provides insights into the key players, trends, and competitive landscape within the customer loyalty solutions market for the year 2024.
About Antavo
Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
