Antavo Recognized as a Major Contender in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025

Antavo AI Loyalty Cloud has been positioned as a Major Contender in Everest Group’s Loyalty Platform PEAK Matrix® Assessment (August 2025). 

Everest Group is a leading research firm that applies data and insights to help businesses navigate market challenges, driving operational and financial performance while delivering transformative experiences.

The PEAK Matrix® report is a comprehensive evaluation of 23 loyalty platform providers, assessing the current competitive landscape.

As an enterprise-grade Software-as-a-Service (SaaS) company, Antavo has been recognized as a Major Contender in the Loyalty Platform PEAK Matrix® Assessment 2025.

Attila Kecsmar, the CEO and Co-founder of Antavo, commented: “Everest Group is a leading global research firm, and we’re honored to be included in its Loyalty Platform PEAK Matrix® Assessment.”

Loyalty programs have come a long way, from simple punch cards to sophisticated, data-driven platforms that personalize rewards based on individual behavior. Modern loyalty platforms now leverage advanced loyalty clouds and end-to-end management solutions, offering a dynamic approach to customer engagement. By integrating with broader marketing technology (MarTech), these platforms enable real-time data processing, seamless omnichannel communication, and deeper insights into customer preferences and behaviors.

At the same time, loyalty strategies themselves are evolving. Enterprises are moving beyond transactional rewards toward engagement-led, experience-centric, and data-powered approaches that span both B2C and B2B. This shift demands flexible configurations, cross-channel orchestration, and real-time decision-making. Meanwhile, organizations face mounting pressure to prove ROI, meet privacy regulations, and deliver personalization at scale, driving loyalty platforms to evolve from rules-based systems into intelligent engagement ecosystems.

The report provides insights into the key players, trends, and competitive landscape within the customer loyalty platform market for the year 2025.

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]