Antavo Recognised in the 2023 Gartner® Market Guide for Loyalty Program Vendors
October 4, 2023
Antavo Enterprise Loyalty Cloud has been included in the research and consulting firm, Gartner Market Guide for Loyalty Program Vendors (September, 2023).
The guide can be used “to understand the loyalty program vendor landscape and explore the different capabilities that loyalty program vendors offer.” As an enterprise loyalty cloud platform, Antavo is named as a Representative Loyalty Program Vendor in the Market Guide report.
Attila Kecsmar from Antavo said: “Gartner is a global research and consulting firm. For us, to be included in its Market Guide for Loyalty Program Vendors is a great pleasure.”
The guide provides insight into the current state of the loyalty program market.
The report states, “just over 21% of marketing budgets in 2023 are dedicated to loyalty and advocacy, with 41% of CMOs reporting a year-over-year increase in investment in loyalty program management. Industries that depend on loyalty initiatives — such as retail, and travel and hospitality — are adapting to disruptive technology entrants able to entice both B2C and B2B customers in new ways. Transactional rewards (i.e., points, discounts) alone do not always garner customer loyalty in the absence of great customer experience, product quality and data-driven agility.”
Attila Kecsmar added: “The customer loyalty market is growing exponentially and moving forwards with new technology at pace, allowing businesses to offer new and exciting loyalty options to their customers. This report can make for compelling reading for digital marketing professionals seeking to grow their understanding of loyalty programs, their potential, their usage and some of the vendors providing them.”
To access the Gartner Market Guide for Loyalty Program Vendors, Gartner subscribers can visit here.
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About Antavo
Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester and Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
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