Antavo Named a Major Player in IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment
July 1, 2024
Antavo has been named to the Major Players Category in IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment (doc #US51234024, June 2024).
The IDC MarketScape evaluates software providers by quantitatively and qualitatively assessing their capabilities and strategies regarding their loyalty offerings for retail businesses. With an emphasis on personalized and contextualized experiences, this report provides a worldwide perspective on the way retailers can leverage AI to enhance loyalty programs and integrate loyalty as a core component of the overall retail customer experience (CX). It also discusses the challenges of data management and the complexity of technology stacks, while profiling key technology partners in the loyalty space.
As an enterprise-grade Software-as-a-Service (SaaS) company, Antavo is named a Major Player in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment.
“As the retail landscape evolves, loyalty is paramount for measuring customer lifetime value and increase retention. The shift toward empathetic customer-brand relationships highlights the growing importance of CX investments in loyalty applications and technologies among retailers,” said Ornella Urso, research director, IDC Retail Insights. “Loyalty software providers play a key role in fostering collaboration within and across retail organizations, by unlocking the value of loyalty — such as moving from transactional to experiential rewards — through AI and GenAI as well as improving data accuracy and visibility.“
Attila Kecsmar, the CEO and Co-founder of Antavo said: “IDC is a renowned global market intelligence, data, and events provider for the information technology, telecom., and consumer technology markets. Being included in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment is a source of great pride for us.”
About Antavo
Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. For more information, visit idc.com.
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Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
