Antavo Announces Vivid Citrine Product Release, Giving Customers More Freedom and Loyalty Program Managers More Control
July 28, 2022
Antavo introduces its Q2 2022 product release, entitled Vivid Citrine, in a launch video and detailed product release document. The new features focus on giving customers new ways to experience loyalty programs, while giving managers and administrators additional control.
Customers appreciate having more flexibility and freedom in the loyalty experience, helping them make the experience relevant to their interests. However, providing more freedom to customers can cause some complications for managers, however. That is where Antavo’s Q2 2022 product release, Vivid Citrine, comes into play. This new release includes new features that give loyalty program managers the control they need. There is also a range of features that brands can use to give their customers new ways to experience their favorite rewards programs.
“Reducing complexity for customers increases transparency and engagement, speeds up new campaign rollouts and simplifies ongoing management. The only potential issue is that, with broad rules, it’s harder to stay within your budget. That’s why we’ve introduced tools — and will keep doing so — to help you maintain full control.” – Viktor Fasi, Head of Product at Antavo Enterprise Loyalty Cloud
The features in the Q2 release include progress-based challenges, coupon sharing with third parties and charities, product-specific coupons, engagement-driven tier structures, customizable points-to-currency burn rates, and more.
To learn more about the Vivid Citrine product release and all the features included, click here to download the product release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
