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Antavo Powers Hobby Rewards by Hornby Hobbies

January 5, 2023

Hobby Rewards, Hornby Hobbies’ new loyalty program has launched, bringing new offers to their loyal community of customers and collectors.

Founded in 1920, Hornby Hobbies is one of the oldest hobby and toy companies in the UK, spanning model railways, slot car racing, die-cats models and plastic model kits. Today, Hornby owns 14 collectable brands like Scalextric, Humbrol, Airfix, Corgi, Lima, Jouef and more. These brands are now united under one loyalty program, Hobby Rewards.

Hornby chose Antavo’s solution to launch their new loyalty program. Hornby’s program is an earn and burn program, in which customers earn 10 points for every pound they spend. Members of Hobby Rewards also get early access to selected new product launches, and exclusive partner rewards. The company also offers its members exclusive offers and competitions available only through the rewards program.

“Antavo’s unique proposition is allowing brands to connect with their customers based on shared passions, and Hornby Hobbies understands the importance of that concept. That’s why we’re so proud to help their customers connect and reconnect with Hornby in completely new ways.” – Attila Kecsmar, CEO at Antavo.

Hornby Hobbies’ new rewards program is a great compliment to the brand’s other clubs, including the Hornby Collector, Hornby TT:120, Scalextric and Airfix clubs, and members can be a part of the clubs that best fit their interests, enjoying their current discounts along with the additional benefits of Hobby Rewards.

Antavo’s Customer Success team is working with Hornby to further develop the loyalty program, so there will be many more surprises to come for their customers in the coming months and years, across their web and social media channels.

As Hornby wanted to improve the customer experience, the partnership between Antavo and Bloomreach has proven to be an essential key to success, allowing for a single integration to ensure all of the company’s data was connected with the loyalty program. 

“Our customers are passionate about their hobbies. They are already our brand advocates and we wanted to ensure that their experience just keeps getting better across all of our channels. The launch of Hobby Rewards is one initiative that will help us keep connecting with our customers and engaging them through the endlessly exciting world of hobbies.” – Michael Manton, Head of Ecommerce

About Hornby Hobbies

Hornby is a household name and is famous as the UK brand leader in the model railway hobby.  Hornby Hobbies’ journey began back in 1901 in Liverpool, when founder Frank Hornby applied for a patent in 1901 to protect an invention he called ‘Improvements in Toy or Educational Devices for Children and Young People’. This became Meccano, and in 1964, Hornby and Meccano were bought by a rival company, Tri-ang. 

Hornby Railways became independent again in the 1980s and has continued it’s legacy as one of the most iconic companies in Britain. Learn more at

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile – connecting brands to their customers in a more impactful, embedded way. 

Antavo’s no-code, API-centric platform empowers loyalty and marketing teams to run fully custom programs and manage them internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a unique cloud, pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators. Antavo’s global clients include BMW, KFC or Kathmandu and global businesses in air travel, pharma and fashion. For more information, visit

Media Contacts


Eva Bacsi, Marketing Director

[email protected] 

Hornby Hobbies

Michael Manton, Head of Ecommerce

[email protected]  

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