Antavo Partners With Country Road Group to Shift the Politix Loyalty Program to a Higher Gear
April 17, 2024
Politix, Australia’s leading men’s fashion brand, part of the Country Road Group, partners with Antavo Loyalty Cloud to replatform and evolve its loyalty program, Politix Plus.
Antavo, the leading pure-play technology provider, welcomes its newest customer on board: Politix. Part of the Country Road Group, Politix is a contemporary Australian men’s fashion brand that brings together skillful design and time-honored craftsmanship to deliver the ultimate fit. For over 40 years, Politix has been dressing the modern gentleman – empowering them to explore and express their own unique style so they can leave a lasting impression on those around them.
As part of their brand relaunch, Politix launched their customer experience-driven loyalty program, Politix Plus in early 2023. Offering customers highly desirable benefits, such as free shipping, birthday rewards, exclusive promotions, early access to new products and sales. Members can also climb the ranks through four distinct tiers, each holding incremental privileges.
In order to replatform to a more modern and feature-rich loyalty platform, Politix has partnered with Antavo. By doing so, Politix aims to shift its loyalty technology to a higher gear and in the future, evolve the program to improve the customer experience alongside increasing customer retention and spend.
“At Politix, we have always prioritised the customer. Politix Plus, our loyalty program was developed to further build on the customer experience by granting our loyal customers exclusive rewards that fit their needs as much as our product. With Antavo, we believe we have found the loyalty provider who can not only execute our vision, but also has the tools to improve this experience for our customers in the future.” Megan Voss, Head of Marketing at Politix
“We are always delighted by the opportunity to work with a brand that recognizes the value of building a meaningful relationship with customers. Politix knows what kind of loyalty experience their audience wants, and we have both the technology and the integrations to help them deliver it. We are also interested in taking things to the next level and seeing Politix Plus break new ground.” Sheila Power, CSO of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Politix & Country Road Group
Country Road Group is one of Australia’s largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands – Country Road, Mimco, Trenery, Witchery and Politix – be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell. Country Road Group is part of leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).
POLITIX is a contemporary Australian men’s fashion brand that brings together skillful design and time-honoured craftsmanship to deliver the ultimate fit. We’re here for the modern gentleman – empowering them to explore and express their own unique style so they can leave a lasting impression on those around them. Learn more by visiting Politix.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
