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League Chooses Antavo To Run Health-Focused Loyalty Program

September 28, 2021

League, the Toronto-based B2B2C healthtech company powering digital transformation in healthcare, has partnered with Antavo to create and run a gamified loyalty program, which will incentivize end users’ healthy behaviors with exciting challenges and rewards. 

Antavo, a pure-play loyalty technology provider, welcomes their newest client on board, strengthening their client portfolio in the healthcare and wellness space. League, which serves employers, pharmacy retailers, healthcare payers and providers, is enhancing existing engagement programs, with gamification that reward healthy user behaviors, rather than spend.

With a wide variety of customizable gamification features, such as member challenges and leaderboards, Antavo’s Loyalty Management Platform helps its clients build rewards programs that infuse fun and competition throughout the member experience. Combined with an attractive array of rewards, gamification has the potential to change member behavior. This represents an exciting opportunity in the health and wellness vertical. 

Gamified challenges have been used across various industries, with great success in retail and education in particular. This up-and-coming loyalty initiative from League will be an exciting example of how healthcare and SaaS tech companies can take advantage of the same engagement-building technology to power the change they want to see.

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit

About League

Founded in 2014, League is a technology-focused health company powering the digital transformation of healthcare. Employers, payers, pharmacy retailers and healthcare providers use our award-winning platform to deliver integrated and personalized health experiences that drive consumer engagement. Millions of people across the world use digital health platforms powered by League to access, navigate and pay for care.

Media Contacts


Eva Bacsi, Marketing Director

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Rebecca Orellana, AVP, Marketing

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