It’s Time for… Antavo’s Global Customer Loyalty Survey 2024!
September 6, 2023
Following the huge success of Antavo’s Global Customer Loyalty Report 2023 — which has been downloaded by over 6,000 industry professionals in just months and has become THE report of the industry — Antavo unveiled this year’s survey as part of the company’s preparation for its Global Customer Loyalty Report 2024. Access the survey here.
The goal of this 4-minute survey is to assess the viewpoints of current and future loyalty program owners concerning the current and future state of reward programs. Participants’ responses will be used to create the Global Customer Loyalty Report 2024, which will examine the hottest loyalty trends, including micro-targeting in the industry, popular reward types, and paid loyalty programs.
Loyalty programs continue to play a crucial role, especially in this era of rapidly evolving customer expectations. Companies need to find innovative ways to engage and retain their customers. This is the reason Antavo’s Global Customer Loyalty Reports stand out in the market. The reports present loyalty program trends from the perspective of program owners, offering insights beyond customer interactions.
The survey and the 2024 edition of the Global Customer Loyalty Report are focused on new ways to better engage with customers, as well as ESG initiatives, freemium loyalty programs, and gamification.
The survey will be open until September 29, 2023. Those who participate in the survey and provide their contact information will receive a complimentary advance copy of the published report before its official release in January 2024.
“We are proud to launch this year’s survey in anticipation of our forthcoming Global Customer Loyalty Report 2024. We want to better understand the perspectives of present and future loyalty program owners as we decipher the ever-changing landscape of rewards. Our intention for this year’s report is to create an informative document that delves into global loyalty program trends in the context of present-day events.” – Zsuzsa Kecsmar, Chief Strategy Officer and Co-founder, Antavo.
You can access the survey here.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
