Antavo’s Global Customer Loyalty Survey 2023 Is Now Open!
September 13, 2022
Following the success of Antavo’s Global Customer Loyalty Report 2022 — which has been downloaded by over 3,000 industry professionals — Antavo has released this year’s survey in preparation for its Global Customer Loyalty Report 2023. Access the survey here.
The goal of this 9-minute survey is to gauge the opinion of current and future loyalty program owners regarding the present and future landscape of reward programs. Participants’ responses will be used to create the Global Customer Loyalty Report 2023, which will examine current trends, challenges and opportunities in the loyalty space, as well as ROI trends and industry salaries across a wide range of verticals and geographies. In preparation, Antavo has already recorded 600 minutes of qualitative interviews with loyalty experts around the world, using their insights as a baseline for the survey of the Global Customer Loyalty Report 2023.
Loyalty programs have always had a key role in keeping customers close to the brand, and that hasn’t changed. Companies simply need to find the approach that works with their buyers. That’s why Antavo’s Global Customer Loyalty Reports serve a unique purpose on the market, as they showcase loyalty program trends through the eyes of other program owners, not just through customer interactions.
Considering the current state of the economy and the threat of a possible recession, the survey and the 2023 edition of the Global Customer Loyalty Report focus on the role of loyalty programs as a customer retention and engagement tool, especially during times of crisis. Other topics will include budgeting, ROI and how loyalty programs can be aligned with ESG projects.
The survey will be open until September 30, 2022, and those who participate in the survey and provide their contact information will receive a complimentary advance copy of the published report before its official release in December 2022.
“Seeing the popularity of our 2022 report, there was no question that we wanted to publish one this year as well, though we want to avoid covering exactly the same topics each year. We intend for our report to be an eye-opening document that explores loyalty program trends — globally — in light of current events.” – Zsuzsa Kecsmar, CMO, Co-founder, Antavo.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
