Antavo Launches Antavo Academy for Partners and Customers
October 26, 2023
Antavo Enterprise Loyalty Cloud has launched Antavo Academy, a training program offering educational courses to customers and partners to help them build and maintain loyalty programs with Antavo’s technology.
The Antavo Academy offers hands-on tutoring from experts with years of experience in loyalty project implementations, loyalty program changes and maintenance. Its team of tutors includes technical experts with extensive product knowledge, as well as analysts with years of experience in scoping loyalty programs and a Certified Loyalty Marketing Professional (CLMP) certification. Courses range from business objective-driven content to configurations and technical concepts. The flexible narrative of the educational material is designed to engage different audiences, regardless of the role they play in the setup and maintenance of their brand’s loyalty program.
Courses come in both self-learning and instructor-led formats, allowing users to schedule learning alongside their day-to-day tasks. As modules are completed, Antavo tutors review and correct practical exams and practice tasks in the specially developed sandbox account, with feedback then shared with the Academy member providing helpful suggestions for improvement.
Upon successful completion of most courses, learners are provided certification to formally prove their capability and understanding of the Antavo platform. These are valid for 12 months, at which stage they can be renewed by taking updated sessions on the given topic, encouraging students to keep their knowledge updated over time.
Giulia Filoso, Head of Antavo Academy, commented: “Customer loyalty is one of the most important tools in a marketers’ arsenal. We want to give our users the best chance at driving the most value out of our product, and that can only happen if we are able to train them to see, use and understand the Antavo platform as we do in the team.”
“As industry thought leaders, we don’t just want to talk about the loyalty technology we provide. We want our network to understand it like we do and feel empowered to use our sophisticated platform in the best possible way for their brand. Antavo Academy will support the Antavo network, from any partner, including consultants, system integrators and agencies. But it’s also for brands and retailers that run their loyalty program on Antavo. By enrolling in the Academy, members will be able to build competency in our platform, upskilling themselves and unlocking exciting new business opportunities.
“And for any curious expert that wants to explore the Academy without yet being part of the Antavo network of partners and customers, we have a public catalogue with teaser courses which are open to all.”
The Academy has been expertly designed to offer the most valuable insight to different audiences. For partners, there will be a Sales Enablement Hub focused on enabling partner sales and solution teams to confidently present a joint proposition with Antavo. Alongside this, Implementation Enablement Courses will enable partner agency teams to use, configure and integrate the Antavo platform in their loyalty projects.
For customers, there is a focus on providing structured training content, for example, a curriculum dedicated to the loyalty project scoping phase which highlights the key considerations around the main loyalty program mechanics. Additionally, customers will be able to request private lessons with tutors for further in-depth learning.
Antavo CEO, Attila Kecsmar, added: “Loyalty programs can be complex and the platforms which create them can be even more so. Antavo Academy has been designed to offer people the unique opportunity to become expertly familiar with a Gartner and Forrester-recognised technology.
“We’re passionate about sharing our knowledge and upskilling our peers to ensure the loyalty market continues to evolve – offering consumers the rewards they desire and enabling brands to grow.”
For more information, visit https://antavo.com/antavo-academy/
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
