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A loyalty program based on perks awards benefits all members unconditionally. This approach generates an emotional attachment to the brand, which leads to recurring purchases.
A loyalty program based on perks awards benefits all members unconditionally. This approach generates an emotional attachment to the brand, which leads to recurring purchases.
Support brand building Making the shopping experience enjoyable
promotes the brand, generates awareness, and
drives customer acquisition.
Easy to manage Running a Perks program is easy: there is no liability due to the lack of points, while the absence of tier statuses means you are free from long-term commitments.
Generate a sense of gratitude Since benefits are granted unconditionally, customers feel indebted rather than entitled. This helps establish an emotional connection between your brand and your customers.
High value for actual costs Benefits such as exclusive services and
transaction-related privileges are perceived as
valuable, even though they come at a relatively low
cost for companies in most cases.
Highlight services unique to your brand If your business is characterized by exclusive services that are hard to replicate, put them in the spotlight with a Perks program.
Brands and retailers with low purchase frequency but high AOV
Companies focusing on high adoption rate and community building
Brands positioned on exclusivity
