Perks Loyalty Programs
Join & Enjoy
A loyalty program based on perks awards benefits unconditionally to all members. This approach generates emotional attachment to the brand, leading to recurring purchases.

Benefits of Perks Loyalty Programs
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_ Support brand building Making the shopping experience enjoyable promotes the brand, generates awareness, and drives customer acquisition.
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_ Easy to manage Running a Perks program is easy: there is no liability due to the lack of points, while the absence of tier statuses means you are free from long-term commitments.
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_ Generate a sense of gratitude Since benefits are granted unconditionally, customers feel indebted rather than entitled. This helps establish an emotional connection between your brand and your customers.
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_ High value for actual costs Benefits such as exclusive services and transaction-related privileges are perceived as valuable, even though they represent a relatively low cost for companies in most cases.
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_ Highlight services unique to your brand If your business is characterized by exclusive services that are hard to replicate, put them in the spotlight with a Perks program.

Perks Program Examples
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Perks program
After joining, loyalty program members gain access to a series of benefits on a regular basis. However, the exact nature of the reward is hidden, which means each reward will be a pleasant surprise.
Best fit for: Fashion, Fast Fashion, Beauty
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Perks program
By joining the membership program, customers can automatically enjoy a series of advantages, such as transaction-related perks, customer service benefits, experiential rewards, gifts, vouchers and discounts.
Best fit for: Luxury Fashion
Who is it for?
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Brands and retailers with low purchase frequency but high AOV
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Companies focusing on high adoption rate and community building
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Brands positioned on exclusivity