The 7 Deadly Sins of Data Migration in Loyalty Programs

Understand how data migration works, how you can best prepare for it, and how to avoid unseen pitfalls.

Antavo's Ebook: The 7 Deadly Sins of Data Migration in Loyalty Programs

After reading this ebook, you’ll understand:


  • The truth behind common misconceptions regarding data transfer
  • Why data migration is a highly beneficial part of a loyalty program revamp
  • The process itself, and the exact steps of an optimal execution
  • The significance of 7 grave mistakes, and how to avoid them

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Headshot of Tamas Oszi Senior Loyalty Program Specialist at Antavo Quotation regarding Antavo

Tamas Oszi
Head of Content

Data migration might seem like a daunting task at first, but companies can easily minimize the risk of losing or compromising data during transfer. This ebook will help you understand how data migration works, how you can best prepare for it, and ways you can minimize the impact on everyday operations, and execute the entire process in a secure, cost-effective, and time-efficient manner.

Headshot of Tamas Oszi Senior Loyalty Program Specialist at Antavo Quotation regarding Antavo
Tamas Oszi
Head of Content
Design element on Antavo's website

Data migration might seem like a daunting task at first, but companies can easily minimize the risk of losing or compromising data during transfer. This ebook will help you understand how data migration works, how you can best prepare for it, and ways you can minimize the impact on everyday operations, and execute the entire process in a secure, cost-effective, and time-efficient manner.

Design element on Antavo's website
Clients include
A partial list of Antavos's clients. A partial list of Antavos's clients.

Take a look inside

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Antavo's Ebook: The 7 Deadly Sins of Data Migration in Loyalty Programs pt. 1.
Antavo's Ebook: The 7 Deadly Sins of Data Migration in Loyalty Programs pt. 2.
Antavo's Ebook: The 7 Deadly Sins of Data Migration in Loyalty Programs pt. 3.

Frequently Asked Questions

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Why is data migration so important when it comes to changing loyalty tech?

Whether you decide to completely re-design your program or just want to switch to a new tech stack, data migration is imperative. Among others, it helps you leave behind outdated system glitches, lower data-hosting and service fees, back data up more securely and connect more seamlessly to next-gen CRM and CDP systems.

What does an optimal data migration look like?

Migrating data takes roughly six steps, starting with discovery & planning, and ending with a step called delta migration. Throughout this process, you can run into several roadblocks or cause yourself a headache. That’s why it’s important to arrive with a fail-proof plan that doesn’t need to be changed in mid-process.