THE SUCCESS OF YEOKENS
Powered by Antavo, Yeokens transforms on-pack code banking into a gamified, always-on loyalty experience. With challenges and games driving repeat activity, the program builds emotional loyalty, elevates engagement, and gives Yeo Valley Organic richer customer data.
Since its revamp by Antavo, Yeokens has become a genuinely distinctive part of the Yeo Valley experience. The program’s mix of fun, values, and gamification keeps members active and delighted, laying the foundation for strong, measurable outcomes.
increase in redemption behavior
increase in purchase activity
banking actions each week
Hear from Rebecca Hehir, Head of Communications, Beth Katuszka, Senior Brand Manager, and Josephine Coupland, Loyalty Manager, as they walk through the goals, mechanics, and evolution of the revamped Yeokens loyalty program.
“One of my favourite elements of our Antavo package is all the help we get from their fantastic team of experts. With every new product release, innovation, or crazy idea we have, there is always a safe pair of hands to guide us into making our loyalty dreams a reality.”
Josephine Coupland
Loyalty Manager at Yeo Valley Organic
Delivers the flexible, feature-rich loyalty platform behind Yeokens, powering gamified experiences like the Prize Wheel and Challenges
Yeo Valley Organic utilizes the seamless integration between Antavo’s robust loyalty technology and Bloomreach’s marketing automation platform.
Discover how Antavo’s technology helped Yeo Valley Organic
build continuous engagement, inspire repeat purchases, and turn everyday product interactions into meaningful loyalty moments.
