THE RIP CURL EXPERIENCE
Find out more about Club Rip Curl, a membership program built around passion and inclusivity, in our video and case study.
The global sportswear brand wanted a lifestyle membership program that tied very closely to the brand’s ideology, connecting and rewarding members who have a passion and love for all things surrounding surfing and the beach lifestyle.
of members have made
at least one purchase
of weekly sales are made
by members
growth in overall average purchase frequency
“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, has made the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.”
Michael Scott
Chief Customer Officer, Rip Curl
The loyalty platform’s flexible technology supports easy collaboration through custom events and the adherent custom attributes.
Allows better understanding of customers, intelligent personalization, and engagement across the entire journey.
The marketing automation allows personalized communication to be
sent based on specific customer
data.
Discover how Antavo’s
technology helps Rip Curl
enhance the end-to-end
surf experience.
