Case studies
LuisaViaRoma

THE JOURNEY OF LUISAVIAROMA

The award-winning story of a luxury fashion brand

Follow the evolution of LVR Privilege, the loyalty program of Italian luxury fashion retailer LuisaViaRoma, as it redefined how privilege-driven reward programs look and feel.

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LVR Privilege: Excellence in high-end fashion

LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has not only elevated the customer experience but has also highlighted the significance of loyalty and engagement in the world of high-end fashion.

Loyalty program results

+34 %

transactions YoY among
LVR Privilege members

49 %

of transacting program members have been buying from LVR
since 2021

199 %

higher AOV for Platinum tier members (compared to
Bronze)

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An award-winning case study

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“The data Antavo brings to us during Executive Business Reviews is incredibly precious and we actively look forward to those sessions to coordinate our efforts and define the direction to go into. Taking decisions based on data and market best practices has proven to be a winning strategy so far.”

Irene Bernardi

CRM Manager, LuisaViaRoma

Technologies and agencies powering
the loyalty program:

The loyalty technology platform provides in-depth gamification and rewards modules.

Marketing automation is powered by Airship’s CRM platform. 

LusaViaRoma uses Twilio Segment as a Customer Data Platform. 

Discover how Antavo’s
technology helped
LuisaViaRoma

establish a reward program that re-defined loyalty in the luxury fashion world.