THE KFC EXPERIENCE

Gamification and instant rewards for everyone

Find out more about KFC Rewards Arcade, a loyalty programme that satisfies customers’  cravings for chicken and recreates the fun memories people had while playing in the arcades, giving people a chance to win tasty prizes.

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KFC Rewards Arcade: A deliciously revamped concept

KFC UK & Ireland wanted to revamp their previous stamp collection programme and link back to the vibrant and fun brand personality KFC is known for. The instant-win mechanic and the finger lickin’ rewards have greatly increased customers’ interest and engagement in the loyalty programme.

Loyalty programme results after 6 months

40 %

reward redemption rate, due to the easy-to-win reward selection

53 %

increase in the number of KFC
app downloads

70 %

would recommend KFC Rewards Arcade to friends and family

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An award-winning case study

Badge for the winner of the Retail Systems Awards 2023
Badge for the winner of the Irish Loyalty Awards 2023
Badge for the winner of the International Loyalty Awards 2023
Badge for the winner of the Retail Systems Awards 2023
Badge for the winner of the Irish Loyalty Awards 2023
Badge for the winner of the International Loyalty Awards 2023
Headshot of Ruby Huang.

”Antavo helps KFC bring the gamified loyalty programme to life, and we have already seen great results. What is more, the Antavo platform is very user-friendly and all the algorithms are configurable, providing KFC with the flexibility and efficiency needed to continuously optimise the performance of the KFC Rewards Arcade.”

Ruby Huang

CRM & Loyalty Lead, KFC UK & Ireland

Technologies and agencies powering
the loyalty programme:

The loyalty technology platform provides in-depth gamification and rewards modules.

The advertising agency is behind the strategy and creative design of the loyalty programme.

The CDP manages customer data along the entire product and customer lifecycle

The integration lets KFC create more targeted and effective marketing campaigns.

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Discover how Antavo’s
technology helps KFC

Download the KFC Case Study to explore how to
combine instant gratification with long-term brand
appeal.