THE KFC EXPERIENCE

Gamification and instant rewards for everyone

Find out more about KFC Rewards Arcade, a loyalty programme that satisfies customers’  cravings for chicken and recreates the fun memories people had while playing in the arcades, giving people a chance to win tasty prizes.

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KFC Rewards Arcade: A deliciously revamped concept

KFC UK & Ireland wanted to revamp their previous stamp collection programme and link back to the vibrant and fun brand personality KFC is known for. The instant-win mechanic and the finger lickin’ rewards have greatly increased customers’ interest and engagement in the loyalty programme.

Loyalty programme results after 6 months

40 %

reward redemption rate, due to the easy-to-win reward selection

53 %

increase in the number of KFC
app downloads

70 %

would recommend KFC Rewards Arcade to friends and family

Download case study

The story behind KFC Rewards Arcade

Check out our story-time video about how KFC UK & Ireland turned their loyalty program around by focusing on freebies and gamification.

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An award-winning case study

Badge for the winner of the Retail Systems Awards 2023
Badge for the winner of the Irish Loyalty Awards 2023
Badge for the winner of the International Loyalty Awards 2023
Badge for the winner of the Retail Systems Awards 2023
Badge for the winner of the Irish Loyalty Awards 2023
Badge for the winner of the International Loyalty Awards 2023
Headshot of Jaime Arribas.

”Three years ago, we realized our old points-based loyalty program just wasn’t engaging our customers the way we wanted. We partnered with Antavo to create something more modern and exciting—a gamified experience where customers can win free food every time they order through the app. It’s fun, fair, and aligns perfectly with KFC UK’s brand personality. Antavo has been the ideal partner throughout this journey, helping us turn loyalty into something people genuinely enjoy.”

Jaime Arribas

Senior Marketing Technology Manager at KFC UK & Ireland

Technologies and agencies powering
the loyalty programme:

Antavo's logo.

The loyalty technology platform provides in-depth gamification and rewards modules.

RAPP's logo.

The advertising agency is behind the strategy and creative design of the loyalty programme.

mParticle's logo.

The CDP manages customer data along the entire product and customer lifecycle

Braze's logo.

The integration lets KFC create more targeted and effective marketing campaigns.

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Discover how Antavo’s
technology helps KFC

Download the KFC Case Study to explore how to
combine instant gratification with long-term brand
appeal.