THE BREWDOG STORY
Discover the success story behind the Planet BrewDog
Loyalty Program from our video and case study
Award-winning Scottish craft beer company was looking for a loyalty program that relies on a badge system to not only increase the purchase frequency and average order value of customers, but also align with the brand’s creative and sustainability-driven spirit.
more aov for members with
6+ badges
higher purchase frequency for members with 6+ badges
increase in personalized
email click-through rate
“Our mission is to make people as passionate about craft beer as we are. We do this by making great beer that’s great for the planet. We’re also looking to make Planet BrewDog an interactive, fun and community-focussed experience. We chose Antavo as our partner because we were looking for a technology that integrates well with our existing tech stack, and allows quick development for our program.”
Alice De Wend Fenton
Head of CRM & Loyalty, BrewDog
Discover how Antavo’s
badge-driven loyalty
solution
increased the lifetime value of Planet BrewDog members
