THE SUCCESS OF BENEFIT LOVES
Get a glimpse into the glamorous world of Benefit Loves, the loyalty program of Benefit Cosmetics. As a mobile-first reward program, Benefit Loves captured the hearts of everyone, and even won an award for its outstanding concept.
Supported by Antavo’s technology, the program of Benefit Cosmetics utilises custom-tailored content and a dynamic array of gamification elements including rewards, surveys, challenges, prize wheels, and product reviews.
members enrolled in the
first 9 months
of engagement comes from members who are 20-30 years old
of members participated in
the Bene-BFFs challenge
“Benefit was built on the belief that beauty should be fun and make everybody feel good, creating a beauty community for all. This is why we wanted a platform provider like Antavo that was flexible and enabled plenty of exclusive and engaging features for everyone. With their help, every interaction for our program members invites them to have fun and inject bursts of joy.”
Sarah Harbon
General Manager, Benefit Cosmetics UK & Ireland
The loyalty technology platform provides in-depth gamification and rewards modules.
The marketing automation platform of Bloomreach facilitates seamless data exchange.
Discover how Antavo’s technology helped Benefit Cosmetics
build an award-winning loyalty program with personalisation and gamification.
