Gamified
Profiling

Access a New Layer
of Customer Data

Learn about your customers’ personalities, interests, and product preferences, using data gathered through various customer profiling activities.

Access a New Layer
of Customer Data

Learn about your customers’ personalities, interests, and product preferences, using data gathered through various customer profiling activities.

Survey Types

Sometimes rewards aren’t enough to incentivize survey completion. You need to make profiling feel fun and engaging, too. Use our pre-built elements to make the process more game-like.

Tapping on thumbs up or thumbs down icons is a mechanic every customer is familiar with. This format also immerses customers in the quiz, so they are likely to rate dozens of images without noticing the amount of time they’ve spent doing so.
People tend to engage more with content that features images, as it helps them visualize the subject. Learn more about your customers’ preferences by showcasing a curated selection of pictures.
Offering several choices is better than asking members to come up with an answer on their own. This approach also makes customers aware of the choices they have.

Survey Types

Sometimes rewards aren’t enough to incentivize survey completion. You need to make profiling feel fun and engaging, too. Use our pre-built elements to make the process more game-like.

Like/dislike

Tapping on thumbs up or thumbs down icons is a mechanic every customer is familiar with. This format also immerses customers in the quiz, so they are likely to rate dozens of images without noticing the amount of time they’ve spent doing so.

Image option

People tend to engage more with content that features images, as it helps them visualize the subject. Learn more about your customers’ preferences by showcasing a curated selection of pictures.

Free text

Offering several choices is better than asking members to come up with an answer on their own. This approach also makes customers aware of the choices they have.

Utilizing
Customer Data

Once you have customer data, you need to turn it into insight to fuel personalization, something we support through customer tagging and third-party data synchronization.

All the information you gather through gamified profiling can be used in Antavo for segmentation, automation, or to target rewards and challenges.
Assign certain tags to each member’s profile based on their profiling responses. This strategy helps you enhance segmentation and offer more personalized rewards and campaigns.
Answers can also be used across various third-party CRM, ESP and CDP systems, including but not limited to Salesforce Clouds, Oracle Clouds, and Exponea.

Utilizing
Customer Data

Once you have customer data, you need to turn it into insight to fuel personalization, something we support through customer tagging and third-party data synchronization.

Boost your marketing efforts

All the information you gather through gamified profiling can be used in Antavo for segmentation, automation, or to target rewards and challenges.

Assign tags

Assign certain tags to each member’s profile based on their profiling responses. This strategy helps you enhance segmentation and offer more personalized rewards and campaigns.

Synchronize the information

Answers can also be used across various third-party CRM, ESP and CDP systems, including but not limited to Salesforce Clouds, Oracle Clouds, and Exponea.

Classic
NPS Survey

Classic
NPS Survey

These surveys feature a rating scale or slider, allowing you to gather more nuanced data on consumer preferences, which is invaluable when segmenting your audience.

This questionnaire is a great addition to any of your channels, especially mobile and web.

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