Coalition Loyalty
Main Features

Design element on Antavo's website

Unite Multiple Brands Into
One Loyalty Program

Create an enjoyable, personalized experience for customers, generate footfall for your retail space, and unify tenant brands under a well-managed reward system.

Unite Multiple Brands Into
One Loyalty Program

Create an enjoyable, personalized experience for customers, generate footfall for your retail space, and unify tenant brands under a well-managed reward system.

What Is a Coalition Loyalty Program?

Malls, airports, financial service providers, and telco companies benefit the most from loyalty, but without including their partner network in a sophisticated loyalty structure, they won’t be able to truly engage their customers.

Coalition loyalty programs—contrary to
multi-brand programs—unite both competing and non-competing brands under the same roof, using each individual brand’s pull to attract more customers into the retail space.

How does a coalition loyalty program look like.

Coalition Loyalty Program Benefits

Coalition loyalty programs help malls and businesses in a variety of ways, such as increasing the frequency of visits to the retail location, which benefits tenant brands as well.

Coalition loyalty program benefits. Coalition loyalty program benefits.

Benefits for
Program Owners

Increased dwell time and footfall

By allowing customers to earn and spend points at tenants’ retail locations, customers are more likely to spend more time shopping at various stores to get the most out of their benefits.

Collect valuable customer information

Coalition loyalty programs give malls, airports and multi-brand retail businesses a way to gather customer information, which can be used for personalization.

Increased share of wallet

This type of loyalty program also increases share of wallet for the program owner, as the added value convinces customers to choose them over the competition.

Design element on Antavo's website Benefits of a coalition loyalty program for tenants. Benefits of a coalition loyalty program for tenants.

Benefits for
Tenants

Program credits are more valuable

The tenant’s loyalty credit grows more attractive, as customers have access to more locations, a wider reward pool, and a larger variety of benefits.

More customer insight

Partners gain access to anonymized customer statistics to better understand their audience, offering them valuable insight to acquire new customers.

Extended promotional pool

Additional marketing channels and a larger audience to target at a higher frequency opens up new promotional channels, coupled with cross-selling opportunities.

Key Features

Coalition loyalty ecosystems demand a complex structure, therefore Antavo developed a series of features and capabilities to ensure full oversight and financial efficiency:

Cross-Brand Journeys

Build campaigns & journeys across multiple participating tenants

Tenant Management

Authorize of campaigns & content, administrative processes

Guest Customer Management

Identify & enroll customers into the program at tenant
brands

Batch Reward Management

Set up hundreds of rewards with the click of a button

Content/Offer Management

Make content and offers available across brands in the coalition

Coalition Loyalty HUB

The technology & hardware to manage point earn and spend

Settlement

Accounting and liability management for points given, redeemed & expired

Coalition Reporting

Aggregated & anonymized data, performance benchmarks

Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.