Luxury fashion loyalty programs aren’t just a myth. A reward system can indeed work in this industry without cheapening the brand image; you just need to take the right approach. [...]
We’ve looked at some of the most inspiring fashion loyalty programs in Europe for a brief showcase of creativity, business thinking and downright excellence in treatment.
Italian-born luxury fashion retailer built a loyalty program with Antavo. The loyalty program ROI was beyond expectations, and it increased revenue by more than €16m!
Do you want to reward your customers, but without giving up your margin? Are you looking to go beyond “strictly business” and build a real relationship? Well, nothing revs up a [...]
Social proof, also known as social influence, is the psychological and social phenomenon where we imitate the actions of others in order to behave correctly. Ok, that sounded very science-y, [...]
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea of which store to visit when looking for footwear. This isn’t necessarily a [...]