CASE STUDY

Luisaviaroma
LVR Privilege

An eCommerce loyalty program that lifted retention
by 59% and revenue by €16m
The Italian-born global fashion company LuisaViaRoma launched a loyalty program to address the fiercely competitive luxury market.

In the first year alone, it brought in +€10m in revenue, but the results were even more impressive in the program’s second year.
Nicola Antonelli
CMO, LuisaViaRoma
“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

Download the LuisaViaRoma Case Study

Nicola Antonelli
CMO, LuisaViaRoma
“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

The Results

€16m+

Revenue

€1.1m

Reward
cost

59%

Improvement in
customer retention

3,8m

New website
visits

Loyalty program
highlights

An innovative,
scalable program

focused on exclusivity
and customer
experience

Surprise & Delight
incentives

that increased
purchase frequency
among members

A special interest
group

where VIP members
get early access to
new products

“Best Email Marketing
Campaign”
2018
“Best Digital Customer
Engagement & Retention Strategy”
2019
“Best Loyalty
Program”
2019
Discover How Antavo Helped LuisaViaRoma Build an
Engaging Loyalty Program That Drives Commercial Returns
Download case study
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