“Best Email Marketing Campaign” 2018

“Best Digital Customer Engagement & Retention Strategy” 2019

“Best Loyalty Program” 2019

The Italian-born global fashion company LuisaViaRoma launched an MVP loyalty program to address the fiercely competitive market situation. During the first year, it already made +€10m in revenue, but the progress further improved in the second year.

Results

after 2 years

€16m+

Revenue

€1.1m

Reward costs

59%

Improvement in customer retention

3,8m

New website visits

Highlighted

Loyalty Program Elements

Driving actions

with surprise & delight strategy in loyalty emails

Building

desire through limited access club

Maximizing

loyalty campaign results with A/B testing

Discover How Antavo Helped LuisaViaRoma Build an Engaging Loyalty Program That Drives Commercial Return

“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

Nicola Antonelli
CMO, LUISA VIA ROMA