THE JOURNEY OF LUISAVIAROMA
Follow the evolution of LVR Privilege, the loyalty program of Italian luxury fashion retailer LuisaViaRoma, as it redefined how privilege-driven reward programs look and feel.
LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has not only elevated the customer experience but has also highlighted the significance of loyalty and engagement in the world of high-end fashion.
transactions YoY among
LVR Privilege members
of transacting program members have been buying from LVR
since 2021
higher AOV for Platinum tier members (compared to
Bronze)
“The data Antavo brings to us during Executive Business Reviews is incredibly precious and we actively look forward to those sessions to coordinate our efforts and define the direction to go into. Taking decisions based on data and market best practices has proven to be a winning strategy so far.”
Irene Bernardi
CRM Manager, LuisaViaRoma
The loyalty technology platform provides in-depth gamification and rewards modules.
Marketing automation is powered by Airship’s CRM platform.
LusaViaRoma uses Twilio Segment as a Customer Data Platform.
Discover how Antavo’s
technology helped
LuisaViaRoma
establish a reward program that re-defined loyalty in the luxury fashion world.
