CASE STUDY
beer hawk
Beer Tokens
An omnichannel loyalty solution for
beer lovers from AB InBev
UK-based beer and ale retailer and AB InBev company Beer Hawk had three goals in mind: to elevate its Earn & Burn style program to the next level, design an omnichannel program that connected their mobile, online and in-bar channels, and personalize communication with loyalty data-driven emails.
The new Beer Tokens fulfilled all three.
Mark Roberts
Co-founder & Director, Beerhawk
“We strongly believe that the success of our business comes down to winning customer loyalty, and improving customer lifetime value. We wanted to make sure that our best customers were recognised and rewarded for their loyalty – whether they purchased online, or in one of our omni-channel bars. With Antavo, we were able to integrate across all our channels, as well as having the flexibility to bring new tools to help us craft the experience we want our customers to enjoy.”

Download the Beer Hawk Case Study

Mark Roberts
Co-founder & Director, Beerhawk
“We strongly believe that the success of our business comes down to winning customer loyalty, and improving customer lifetime value. We wanted to make sure that our best customers were recognised and rewarded for their loyalty – whether they purchased online, or in one of our omni-channel bars. With Antavo, we were able to integrate across all our channels, as well as having the flexibility to bring new tools to help us craft the experience we want our customers to enjoy.”
Loyalty program
highlights

Customers earn loyalty
tokens for purchases

as well as friend referrals,
reviews, and recycling
specialty kegs

Every Beer Token is
converted into

£0.05 off on the next order,
whether customers order at
the bar or online

POS integration that
automatically updates

the customer’s point
balance in real time, with
each purchase

Discover How Antavo Helped Beer Hawk Build an
Omnichannel Program That Connects Offline and Online
Download case study
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