In a market where customers can switch providers with one tap, loyalty isn’t a given; it’s earned! This guide highlights 7 leading telecom loyalty programs, including Verizon myAccess, O2 Priority, Telstra Plus, AIS Serenade, Orange Thank You, HKT’s The Club, and T-Mobile Tuesdays.
See how these brands leverage perks like presale tickets, tiered rewards for tenure and spend, and partnerships offering travel, dining, and entertainment deals. Plus, explore key stats, feature recommendations, and actionable strategies to build your own high-performing telecommunication loyalty program.
Ready to see how Antavo’s AI Loyalty Cloud platform helps telecommunication industry brands grow their ROI? Make sure to book a demo with our experts!
Key Takeaways — TL; DR
- The Best Telecommunication loyalty programs are strong in omnichannel…
- … and also provide personalization and incentive emotional loyalty
- Partnership rewards are huge, but gamification still have untapped potential
- Incentivized surveys, mobile passes and surprise & delight rewards are recommended
- 7 loyalty program examples for inspiration
Table of Contents
Looking for the most up-to-date trends about the current and future loyalty program landscape? Check out our insightful report!
What Is a Telecommunication Loyalty Program?
A telecommunication loyalty program is a customer retention tool that helps organizations keep their customers by providing hyper-relevant rewards, benefits, extra services, and, quite often, partner deals. A common threat for telecom brands is the lack of personal touch: once the deal is closed, no inherent loyalty is formed, and customers immediately start looking at other offers once their subscription is over.
Telecom loyalty programs are designed to combat this behavior:
- Omnichannel: Telecom loyalty programs today are primarily mobile-first, leveraging apps and online portals for engagement, but they also integrate with in-store experiences for upgrades and device purchases. This ensures all activities stay connected under one account.
- Instant Gratification: Instead of complicated point-earning, many programs emphasize easy wins—like weekly perks, presale tickets, or surprise gifts—creating excitement and reducing friction for members from day one.
- Tiered Value: Telecom customers often face long contract periods, so tiered benefits tied to tenure and spending help sustain interest. These tiers unlock perks like VIP support, entertainment discounts, and early access to big events.
- Partnership Power: From discounted fuel and food offers to travel deals and streaming perks, partnerships play a key role. They extend program value beyond telecom services and keep customers engaged between major purchases.
Telecom providers have always been focussed on providing more value to their services, and customers today are becoming more aware of the digital experience they should expect. They are upgrading to higher speed tiers, and reviewing their situation. They have the time and capabilities to explore Telco’s greater offerings. In a highly competitive market, the introduction of loyalty programs is helping to increase customer retention and acquire new customers. This is where we see loyalty programs as a good way to trigger trials for entertainment subscriptions (movies, games, etc.) and to make offers for smart home devices with partners like Google, Amazon and mesh WiFi network providers.
Why Telecommunications Loyalty Programs Are Essential in 2025
The telecommunications industry faces unprecedented challenges:
- Customer churn rates average 26% globally.
- Only 47% of customers remain with their primary telecom operator for more than 5 years.
- In India alone, over 1 billion Mobile Number Portability (MNP) requests have been processed, meaning customers are switching providers more frequently than ever.
The situation is fraught, but far from hopeless. A well-designed telecom loyalty program aims to solve exactly these issues. Modern telecom loyalty programs address price sensitivity, improve customer experience, and deliver personalization at scale to compete effectively.
How to Overcome The Biggest Customer Retention Challenges for Telecom Companies
Telecommunication loyalty programs should:
- Increase focus on their native app.
- Create memorable rewards to shield customers from the competition.
- Introduce a tier system, focusing on long-term value offering, encouraging true commitment.
- Provide special perks for the most loyal members, like priority access and Clubs.
- Use gamification (surveys, prize draws, sweepstakes, challenges) to incentivize further engagement.
- Promote the loyalty program online, in-store, in-app, and through partners.
Now it is more important than ever to build engagement and create value for each and every customer, reflecting on their changed circumstances. There is fierce competition among telco companies regarding who cares the most for their customers. Telco companies have many opportunities to foster loyalty, whether through a gift-based, points-based, or tiered program. Some of them could include coupons, concierge services, and other value-added services or money-can’t-buy experiences. The aim is the same; keep customers engaged and offer them privileges.
Best Loyalty Program Features for Telecommunication Companies
Now that the main priorities are defined, it’s time to list all the enterprise-grade loyalty program features that telecom companies can use to build a more active relationship with customers.
1. Driving Engagement With Rewards & Partnerships
Go Beyond Basic Rewards
Modern telco programs succeed when they offer more than just data add-ons or bill discounts. Customers expect rewards that fit their lifestyle: think early access to concert tickets, partner perks like food and fuel discounts, or exclusive deals on popular brands. Adding options like streaming subscriptions or gaming vouchers brings everyday value to your members.
Surprise & Delight Moments
Use an unexpected surprise to engage customers, sending them a reward for their birthday or membership anniversary. An kind and unexpected act like this shows that you care, and is also a great opportunity to help segment your audience. The reward itself should be something you know that customers will use: Gen Z customers are more fond of receiving unlimited Internet bandwidth for their birthday, while older generations may prefer getting more minutes for calls.
Tiers for Long-Term Value
Telecom companies tend to restrict their reward programs to one-time coupons and discounts. However, a much higher level of engagement can be achieved with a tiered program, by making people feel rewarded for their loyalty. Multi-tier programs reward customers for tenure and spending with escalating perks, such as VIP customer care, exclusive event access, or bigger discounts. Many leading telcos mix tiered benefits with experiential perks for maximum engagement.
Smart Rewards and Offer Management
On a more technical note, managing a huge library of rewards is almost impossible without enterprise-grade offer management. The hallmarks of such a system are user-friendliness and customization. The former allows marketers to introduce new rewards and set up the marketing material with just a few clicks, while the latter gives them the freedom to target different segments with different rewards and generate unique coupons.
2. Unlocking Personalization at Scale
Loyalty-Powered Messaging
Turn your emails and notifications into engagement boosters by showcasing tier status, progress toward the next milestone, or curated rewards. Personalized recommendations based on actual preferences increase redemption and brand stickiness.
Data-Driven Customer Profiling
Customers are more willing to share information when there’s something in it for them. Incentivized surveys and gamified profiling help you gather lifestyle data, device preferences, and reward interests. The payoff? Precision targeting that feels personal.
3. Mobile-First Engagement to Shift Behaviors
Infotainment & Exclusive Access
Keep customers coming back by blending value and entertainment. Offer exclusive digital content like live event streams, how-to guides, or even AR experiences through your app. These perks make your loyalty program more than a discount tool, it becomes a destination.
Mobile Wallet for Easy Redemption
Simplify offline and online interactions with mobile passes or digital loyalty cards. This ensures customers can access perks instantly, redeem rewards in-store, and never miss an offer, all through their smartphones.
7 Telecom Loyalty Programs – Examples for Inspiration
The most successful telecommunications loyalty programs combine multiple engagement strategies to create comprehensive customer experiences. These telecom loyalty program examples demonstrate different approaches to addressing industry challenges while delivering measurable business results.
Each program showcases unique elements that make telecommunications loyalty programs effective:
- Simplified enrollment and instant gratification.
- Multi-tier structures that reward tenure and spending.
- Partnership integrations that extend program value.
- Mobile-first experiences that match customer preferences.
1. Verizon: myAccess Rewards program
Verizon is an American multinational telecommunications conglomerate. The company’s old Verizon Up program has a new name and an upgrade: Verizon myAccess. It comes with convenient perks that go way beyond your phone bill. Everything runs through the My Verizon app or website, so customers always know what’s available.
- Full access through the My Verizon app, including Anytime deals.
- Personalized deals when people upgrade, add a line, or switch plans, plus extra opportunity for feedback and even more personalization.
- Major perk for entertainment enthusiasts: Presale and select seats for the hottest shows at places like Madison Square Garden.
Why it works:
- Verizon’s reward system focuses on inclusivity instead of complicated rules.
- Rewards that are available without point collection provide instant gratification.
- The reward portfolio focuses on services and experiences rather than just coupons.
2. O2 UK: Priority Perks Program
O2 UK is the second-largest telecommunications services provider in the United Kingdom, with 26 million subscribers. Its loyalty program, Priority, is only available through the Priority app from August 2025. The loyalty program differs from the traditional path, as it uses a Perks program model:
- There is no point earning/redemption system and the program is free.
- Priority tickets, up to 48 hours before general sale, for thousands of gigs and events across the UK.
- Big variety of discounts from big-name brands like Disney+, Vue, and Duolingo, plus savings on food, travel, and wellbeing services.
- Prize Draws, like gaming merch bundles to exclusive rugby tickets and collector’s editions.
Why it works:
- When a loyalty program is free to join, it has the widest reach.
- Exclusivity achieved through early ticket sales and VIP perks, which create high perceived value.
- The more diverse the reward portfolio, the more likely members find something they like.
3. HKT: The Club Loyalty Program
HKT Limited, also known as Hong Kong Telecom, is one of the largest telecommunications companies in Hong Kong. The company’s loyalty program showcases all the iconic telecommunication loyalty program features. It encompasses both points and tiers (Blue, Silver, Gold, and Platinum, with escalating perks) for maximum satisfaction.
- Members earn 1 Clubpoint for every HK$10 spent on HKT affiliates, The Club’s services, and partner brands like adidas, FARFETCH, and iHerbs.
- Club Points can be redeem points for gadgets, home appliances, luxury items, or use them to offset spending at a rate of 10 Clubpoints per HK$1.
- Emphasis on experiential rewards: Event tickets, tailored travel packages, wellness workshops, and cultural events like Cirque du Soleil.
Why it works:
- Tiered systems are geared towards longevity and nurturing the CLTV of customers.
- Hybrid-style programs with points and tiers are the most balanced loyalty logic.
- A point system’s appeal and adaptability is greatly boosted if points can be earned at global partners.
4. Telstra: Telstra Plus Loyalty Program
Australian telecommunications company Telstra builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. Telstra Plus, the company’s free-to-join loyalty program rewards customers with points, exclusive perks, and entertainment benefits, all managed through the My Telstra app and online portal.
- Customers earn 10 points for every $1 of eligible spend across Telstra services.
- Early access to major concerts, sporting events, theatre shows, and art exhibitions.
- 4 tiers: Member, Silver, Gold, and Business, with progressively better benefits, including up to 50% off points for Fetch Store content and VIP customer support.
- Everyday perks: Savings on 7-Eleven fuel, coffee, and deals on brands like Booking.com for travel and other lifestyle rewards.
Why it works:
- Simple earn rate and long expiration make rewards feel attainable.
- Early ticket access and event perks create a strong emotional appeal.
- Flexibility attracts members; here, they can choose between premium tech, lifestyle products, and digital gift cards.
5. AIS: AIS Serenade Loyalty Program
AIS, Thailand’s largest mobile operator, offers AIS Serenade, an exclusive loyalty program designed for high-value customers, blending tiers, privileges, and lifestyle perks. Membership access is managed through the myAIS app and website. Highlights from their telecommunication loyalty program include:
- VIP Touchpoints: Access to Serenade Clubs and reserved parking at top malls.
- 3 tiers: Emerald, Gold, and Platinum (ranking based on monthly spend, no overdue bills, at least 6 months usage).
- Heavy on lifestyle, travel, and entertainment privileges, like free coffee and snacks at 19 airports, discounted limousine services, and global roaming packages at special rates.
Why it works:
- Customers love to get stuff for “free”, even if it means they have to pay for it in points.
- Tiered programs are always a great idea to naturally segment members based on CLTV.
- It’s a high-value focus program, prioritizes long-term relationships with premium service benefits.
6. Orange Luxembourg: Thank You Loyalty Program
Orange Luxembourg is a key player in the telecommunications industry. The company’s Orange Thank You program takes a customer-first approach, designed to reward loyalty with surprises, exclusive perks, and increasing value the longer you stay. The program is free, automatic, and accessible via Orange’s customer portal.
- Discounts and rewards grow with tenure.
- Treats on birthdays, holidays, and other special occasions, plus contests and recycling bonuses.
- Orange Wednesdays: Every Wednesday, two-for-one cinema tickets at all Kinépolis Luxembourg cinemas.
- Once you use your discount, it resets, allowing you to start accumulating vouchers again from €50 at 6 months, up to €150 at 3 years.
Why it works:
- Automatic enrollment and clear milestones make benefits easy to understand.
- Surprise rewards feel personal and create emotional connections beyond discounts.
- Increasing value over time encourages long-term commitment, a.k.a retention.
7. T-Mobile: T-Mobile Tuesdays Loyalty Program
T-Mobile launched its loyalty program, T-Mobile Tuesdays, to show its appreciation to customers, with freebies, discounts, epic prizes, and perks delivered via the T-Life app. They asked themselves, what if instead of making customers prove their loyalty to the company, they proved their loyalty to them? Therefore, the goal is to say “thank you” to customers and provide them simple, easy access to free stuff and great deals.
- New offers are available every week from Tuesday early morning.
- Epic sweepstakes: weekly chance to win big prizes, from cash to tech gear and more.
- Travel & Dining: Up to 40% off hotels, rental cars, and 10% dining cashback on Tuesdays through T-Mobile Dining Rewards.
- Partner Perks: Goodies from brands like Little Caesars, 7-Eleven, Atom Tickets, and Shell Fuel Rewards.
Why it works:
- Picture-perfect example of instant gratification: No earning structure—just immediate perks.
- Partner rewards prevent boredom: Rewards span food, fuel, travel, and entertainment.
- Frequently updating the available offers keeps the experience fresh and relevant.
Measuring Telecommunications Loyalty Program Success
Tracking the right metrics ensures your telecom loyalty program delivers measurable business results. Unlike retail loyalty programs, telecom programs require industry-specific KPIs that reflect subscription-based business models and longer customer lifecycles.
Essential metrics for telecommunications loyalty programs:
- Churn reduction rate: Measure the percentage decrease in customer defection.
- Net Promoter Score (NPS): Track customer advocacy and referral likelihood.
- Average Revenue Per User (ARPU): Monitor spending increases among program members.
- Customer Lifetime Value (CLV): Calculate long-term member value versus acquisition costs.
- Program engagement rate: Track active participation in loyalty activities.
- Redemption velocity: Measure how quickly customers use earned rewards.
Frequently Asked Questions About Telecom Loyalty Programs
What makes telecommunications loyalty programs different from other industries?
Telecom loyalty programs must address unique challenges, including limited customer touchpoints, subscription-based revenue models, and high price sensitivity. Unlike retail programs, they focus on tenure rewards, service upgrades, and partnership benefits.
What types of rewards work best for telecom customers?
Effective telecommunications loyalty programs combine service-related rewards (data upgrades, priority support) with lifestyle benefits (entertainment subscriptions, event access) and cashback offers.
How can small telecom providers compete with large carrier loyalty programs?
Focus on personalized service, local partnerships, and community-based rewards that larger providers cannot easily replicate in telecom loyalty program design.
Shifting to a Higher Gear in Customer Loyalty
Depending on your vision for loyalty, choosing the right provider through your procurement department and launching a telecom program takes care and consideration. Successful telecommunications loyalty programs require strategic planning, but it’s a worthy endeavor, as you’ll be able to provide a better overall service to your customers.
Our team of experts is here for you whenever you’d like to introduce or revamp your own program. Just reach out and book a demo.
And don’t forget to download Antavo’s Customer Loyalty Report, an in-depth report that showcases dozens of statistics as well as future industry trends to help you navigate the world of next-gen loyalty programs.
