The Age of Value
Loyalty programs are about to enter a new era, a new golden age. Discover which key metrics loyalty programs have improved in, how the customer sentiment has changed compared to last year, and where the expectations of marketers and consumers differ.
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Loyalty is entering a new golden age: Global Customer Loyalty Report 2026 highlights
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consumers are more likely to join a loyalty program than last year
of businesses are confident that loyalty is driving value that they wouldn’t get otherwise
of program owners say that they have challenges analyzing their loyalty data
Additionally, you'll gain valuable insights into customer behavior trends and identify key success
factors in loyalty programs, backed by research from over 500 million loyalty member actions and
10,000 consumers (loyalty program end users) worldwide.
Consumer enthusiasm for loyalty continues to rise
The role of transactional benefits
Why marketers may need a reality check on what truly makes customers feel valued
How running a loyalty program can boost a company’s AI readiness
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Global Customer
Loyalty Report 2026
The Age of Value
