Antavo and Omy Laboratoires Put Their Heads Together to Launch “Le Lab” – a Personalized Loyalty Program for Skincare Enthusiasts

Omy Laboratoires, a Canadian dermoskincare brand known for its personalized formulations, has partnered with Antavo to launch its new loyalty program, Le Lab. The program rewards customer engagement and referrals, setting a new standard for loyalty in the beauty industry.

Founded in Quebec by skincare experts Rachelle Séguin and Andrea Gomez, Omy Laboratoires was born from a shared passion for inclusive, science-driven skincare. Combining pharmaceutical science and business expertise, the brand offers freshly formulated, personalized products designed for sensitive skin and diverse needs, crafted in Canada with a commitment to sustainability and accessibility.

Omy Laboratoires has partnered with Antavo, the leading provider of AI-powered customer loyalty technology, to launch Le Lab, a loyalty experience designed around personalization and empowerment. Available in Canada, Le Lab rewards customers for engagement, referrals, and participation in skin-health challenges, reinforcing Omy’s belief that every gesture toward self-care should be celebrated.

The program introduces a four-tier system: Discovery, Exploration, Expertise, and Elite, where progress is tied to lifetime purchase value and subscription activity. 

By participating in the loyalty program, members can:

• Earn store credits through referrals. 
• Unlock exclusive rewards such as free shipping, free consultations, and early access to launches. 
• Take part in transactional challenges, like completing two purchases within 30 days, or stocking up on specific products.
• Take part in non-transactional challenges, such as completing skincare questionnaires, a SkinAI analysis, or booking skin consultations with experts.

“Partnering with Antavo has allowed us to bring our vision for Le Lab to life—an experience where every action, not just purchases, is rewarded. This collaboration helps us celebrate our customers’ unique skincare journeys while staying true to our mission of personalization, inclusion, and innovation.” — Laurent Bronsard, Omy Laboratoires

Built on Antavo’s AI Loyalty Cloud, the program integrates seamlessly with Shopify, and Klaviyo, ensuring a connected, data-driven ecosystem. Together, Omy and Antavo aim to strengthen brand loyalty by delivering a truly personalized and rewarding skincare journey.

“We’re thrilled to collaborate with Omy Laboratoires, a brand redefining personalized skincare. Their innovative spirit perfectly aligns with Antavo’s mission to create meaningful, data-driven loyalty experiences. With Le Lab, Omy is setting a new benchmark for how beauty brands can connect with and empower their communities.” — Attila Kecsmar, CEO & Co-Founder of Antavo

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo is the leading provider of AI-powered customer loyalty technology, offering a comprehensive platform that streamlines the entire loyalty program lifecycle. Its solutions include a Promotion Engine to engage the full customer base, a Loyalty Planner that accelerates program planning by up to 10 times, and a flexible Loyalty Engine with an intuitive Workflows editor to bring any loyalty concept to life. Once a program is live, Antavo’s Optimizer transforms loyalty data into clear, actionable insights. At the core of all the solutions is Timi AI, an agentic AI that enhances and supports every step of the loyalty journey.

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

About Omy Laboratoires

Doing better for those forgotten by the dermo-cosmetics industry

There’s no shortage of people forgotten by the cosmetics industry, as Rachelle Séguin and Andrea Gomez know only too well. Both skincare experts, they have many years’ experience in the field as cosmeticians, where they have seen the lack of inclusion and the many blind spots in the industry.

Irritating care for sensitive skin, products with a limited range of action, lack of freshness, disappointing performance: there are many obstacles to taking proper care of skin with multiple challenges. 

Passionate about people as much as skin care, the two entrepreneurs were convinced that science and technology would open the door to real options for people sidelined by the cosmetics industry, and to more inclusive, eco-responsible practices. 

And so, Omy Laboratoires was born.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]