Case studies
Hornby Hobbies

THE JOURNEY OF HOBBY REWARDS

Hobby in your pocket

Using Antavo’s technology, Hornby Hobbies has launched a loyalty program that rewards members for both buying and engaging, and where members can enjoy the perks of their hobbies both in-store and online, thanks to a digital loyalty card.

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Hobby Rewards: Enrolments and transactions are on a high

Ever since its introduction, Hobby Rewards has become an authentically compelling offer to customers. As proof of its success, it achieved an ever-increasing redemption rate and raving recommendations from members.

Loyalty program results

48%

of transacting members have
completed multiple transactions

2.87

is the average purchase
frequency for members

58%

of the earned points have been
redeemed

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The story behind Hobby Rewards and
what the future holds

Check out our interview featuring Jabed Hussain, Loyalty Manager at Hornby Hobbies. During our talk, Jabed dives into why the rewards of the loyalty program are so successful, and what it’s like to work with Antavo.

Antavo's cover for it's article about Hornby Hobbies loyalty program
Headshot of Jabed Hussain, Loyalty Manager at Hornby Hobbies

“I think Antavo as a platform has been amazing. I was able to look under the bonnet, test out the various features in the Sandbox area, and see for myself how many things Antavo’s technology can do. Most of the time, when I asked myself, “Can Antavo do this?” the answer was yes! And despite all the mechanics that came with launching the program, we could quickly get it running.”

Jabed Hussain

Loyalty Manager, Hornby Hobbies

Technologies and agencies powering
the loyalty program:

Antavo's logo.

Provides the in-depth yet flexible loyalty platform for the loyalty program and the technology for Hornby’s digital card.

Bloomreach's logo.

Hornby Hobbies utilizes the seamless integration between Antavo’s robust loyalty technology and Bloomreach’s marketing automation platform.

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Discover how Antavo’s technology helped Hornby Hobbies

drive repeat purchases and connect in-store and online experiences through a digital loyalty card.