Antavo Scores Big at the US Open With USTA Partnership

We’re thrilled to announce that Antavo has partnered with the United States Tennis Association New England and Mid-Atlantic Sections to create a first-of-its-kind loyalty program that rewards passionate tennis players and providers—enhancing engagement and fueling the growth of the sport.

Why this partnership matters:

• Tennis is the world’s healthiest sport, offering unmatched physical, mental, and social benefits.
• Participation is surging—more people are picking up a racquet than ever before. This program will reward both new and returning players for joining programs they love.
• By leveraging Antavo’s AI-powered Loyalty Cloud, USTA can drive retention, acquisition, and engagement—showcasing how loyalty innovation can transform not just retail, but entire communities.

“We’re incredibly excited to partner with USTA, a true icon in sports. Their dedication to growing tennis communities aligns perfectly with Antavo’s mission to build meaningful loyalty. Together, we will create an engaging program that rewards and inspires tennis players everywhere,” — Sheila Power, Chief Sales Officer at Antavo

The USTA promotes grassroots tennis, supports youth development, and advances the game across all levels, reaching millions of fans nationwide

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi,
Global Head of Marketing
[email protected]