Antavo Brings Home Three Trophies from the Retail Systems Awards 2025

Antavo proudly took home three trophies at the Retail Systems Awards 2025, in collaboration with two of its valued customers.

Yeo Valley Organic’s Yeokens, powered by Antavo, won in the “Customer Experience Innovation of the Year” and the “Customer Loyalty Programme of the Year” categories at the Retail Systems Awards 2025.

Yeo Valley Organic’s loyalty program, Yeokens, launched in March 2023, was brought to life to emphasize the importance of community, loyalty, sustainability, and to engage legend-dairy customers in a fun and meaningful way. Replatformed and reimagined, now using Antavo AI Loyalty Cloud’s innovative technology, Yeokens became a prime example of a truly immersive, gamification-driven loyalty program.

“We do loyalty because we think it’s right. We’re really encouraged by everybody that makes that choice for an organic product – so why not recognize and reward that good choice they’ve made?” Also, fun is a key value for us. Whether you want to play a game, whether you want to do a challenge, we like to have that game element. It’s something unique that we can offer people that other brands can’t – and we’re just so proud of that.” – Rebecca Hehir, Head of Communications at Yeo Valley Organic

Further elevating the concept with Antavo’s help, the revamped Yeokens program uses gamification to drive emotional loyalty, frequent website traffic, generate invaluable word-of-mouth, and engage loyalty members daily. One of the program’s most popular features is the fun Dairy-Go-Round Prize Wheel, where customers are allowed three spins daily – completely free – to win bonus Yeokens and instant prizes such as freebies or partner rewards.

“What we love about Antavo is that they do not stand still. They are always evolving and looking at new, innovative things – sometimes things we haven’t even thought of yet. This year alone, we’ve launched challenges, we’ve launched the friend referral scheme, and Antavo has always been there and ready for discussion with us. It’s just a really great relationship.” – Beth Katuszka, Senior Brand Manager at Yeo Valley Organic

The recent results of Yeokens highlight that revamping was a worthwhile endeavor:

• Purchase activity doubled: Active loyalty members buy almost twice as much as regular customers
• High ROI: Loyalty program generates over 3x the ROI of advertising
• However, the team emphasized that the real reason for investing in loyalty is to do what’s right—to recognize and reward consumers for choosing Yeo Valley Organic

With the support of Antavo AI Loyalty Cloud, Yeokens has evolved into a comprehensive platform offering exclusive rewards, charity support, farm experiences, and engaging games.

For more information, check out the article about Yeokens here.

KFC UK & Ireland won in the “Mobile Innovation of the Year” category. 

Powered by Antavo, KFC created a revamped mobile app-based loyalty program, KFC Rewards Arcade, that allows people to win instantly through fun arcade-style games like HammerTime and Pinballer.

KFC Rewards Arcade features a vibrant, fun, and colorful 3D space. The first game, which marked the KFC Rewards Arcade’s launch, is Hammer Time, a classic arcade-style game where players choose one of three hammers and swing to win by ringing the bell at the top of the tower.  As they swing the hammer, an animated 3D action plays. It is spectacular, impactful, and provides an opportunity for social interaction, as people can watch it together, cheering for a good result.

Following Hammer Time’s success, KFC UK & Ireland considered how to build on it. They wanted to keep the experience fresh by changing the game. Their choice was a pinball-style game, an instantly recognizable classic for all arcade fans. The prize system worked similarly, as those who were successful received free food items.

The Reward Arcade’s theme and concept was created by RAPP. The global marketing and advertising agency’s UK branch is working together with KFC UK & Ireland on the strategy and creatives behind the loyalty program.

“Three years ago, we realized our old points-based loyalty program just wasn’t engaging our customers the way we wanted. We partnered with Antavo to create something more modern and exciting—a gamified experience where customers can win free food every time they order through the app. It’s fun, fair, and aligns perfectly with our brand personality. Antavo has been the ideal partner throughout this journey, helping us turn loyalty into something people genuinely enjoy.” – Jaime Arribas, Senior Marketing Technology Manager at KFC UK & Ireland

Results show that customers are using and enjoying the new KFC Rewards program

• 31% of customers claim to use the app more frequently
• 53% increase in the number of app downloads
• 26% increase in the number of weekly active app customers 
• 86% of KFC app users play the Rewards Arcade every time they visit KFC
• 25% of customers say they use the KFC app more frequently since playing the Rewards Arcade

For more information, check out the case study here.

“The Retail Systems Awards has been bringing together the industry’s best and brightest for the biggest evening in the retail technology calendar for 20 years.. We’re thrilled to have received recognition as a leading force and trailblazer within our industry. Enhanced with gamification elements, we’re proud to provide sophisticated yet flexible technology powering the loyalty programs of both Yeo Valley Organic and KFC UK & Ireland.” – Attila Kecsmar, CEO and Co-founder of Antavo

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]