Q2/2025 Product Release: Rewarding Non-Members With the Promotion Engine

Antavo is expanding beyond loyalty management by offering businesses a tool to engage with first-time buyers. While offering promotions has always been part of Antavo’s Loyalty Engine it was limited to loyalty program members only. With the Promotion Engine, Antavo offers a standalone solution that can be used to bring rewards to first-time buyers too. Thus, Antavo is now able to help businesses in both customer acquisition and retention. 

Antavo’s Promotion Engine was built for you if you:

• Struggle to influence customer behavior
• Have difficulty converting products into sales
• Want to build a calendar with a different promotion for every week
• Need seasonal or stock-based promotions
• Attract first-time buyers, but don’t want to go over budget
• Want to launch cross-promotions with your partners
• Have millions of buyers you want to send promotions, fast

The Antavo Promotion Engine benefits a wide range of roles, such as eCcommerce/Omnichannel Teams, Product Managers, and various marketing roles like Trade, Retail, Campaign, and Promotion Managers. Additionally, it’s valuable for retailers, webshops, QSRs, and CPGs.

Antavo’s Promotion Engine is designed to empower marketers and promotion managers alike to build compelling campaigns that drive conversion and retention. It supports 10 of the most common promotion types, providing marketers with a wide range of options for creating the perfect offer for their audience.

• Lightning-fast speed: The Promotion Engine also stands out for its real-time processing, boasting a performance of over 100,000 requests per minute and an average response time of 60 milliseconds.
• API-first, headless infrastructure: The robust and scalable API-first technology allows the Promotion Engine to flexibly stack parallel-running promotions and enable seamless integration into any tech stack, including POS systems, eCommerce platforms, pricing engines, and more. 

The Promotion Engine offers extensive customization, allowing users to tailor all 10 promotion types. This includes specifying store activation and determining which offers can be combined.

• Promotion stacking & rules: The Promotion Engine enables businesses to implement smart stacking and exclusion rules for promotions. This helps in preventing combinations that might negatively impact profitability.
• Promotion calculator: To ensure your promotion rules work as intended, you can utilize a calculator function to simulate purchases and verify offer stacking. This allows you to test and confirm that all promotions are applied correctly.
• Promotion limiter: Set distribution limits for specific promotion types; once the limit is met, the offer expires, thus maintaining budget control over your campaigns.