Global Customer
Loyalty Report
2025

The Age of AI In Loyalty

The age of AI is here—so what implications does this have for loyalty programs? Explore how AI can transform loyalty strategies to personalize experiences and foster genuine customer loyalty.

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Reports & insights video library

AI is transforming the landscape of loyalty! Report highlights

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A deep dive into the key findings of the 2025 report

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Explore the future of loyalty programs and discover the impact of AI on the industry. Learn how AI is revolutionizing customer engagement and personalization, and see how your business can leverage these advancements to enhance connections with customers.

55% of Gen Z and 53% of Millennials

are more likely to join a loyalty program that uses AI.

#1 most valuable aspect

when choosing a loyalty solution: ease of program management

31% of the marketing budget

is now allocated to customer loyalty and CRM, the highest in four years

The Global Customer Loyalty Report 2025 was built on survey data
from over 2,600 CMOs and loyalty experts worldwide, who shared
insights on how the loyalty landscape will change.

Additionally, you'll gain valuable insights into customer behavior trends and identify key success
factors in loyalty programs, all backed by research from over 230 million loyalty member actions, and
10,000 consumers (loyalty program end users)
worldwide.

Discover top-of-mind topics where opinions vary:

AI’s impact on loyalty programs

What’s on consumer’s wishlist when it comes to loyalty

Why reward customization, gamified data collection and family accounts are game changers

How companies are investing in retention

What are the regional and generational differences for each trend

Antavo's Global Customer Loyalty Report 2025.
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Download the
Global Customer
Loyalty Report 2025

The Age of AI In Loyalty