Antavo Comes Together With Paul Smith to Launch the Next Standard for Fashion Loyalty Programs
January 8, 2025
Leading independent design company Paul Smith partners with Antavo AI Loyalty Cloud to work on the brand’s upcoming loyalty program.
Founded as a 3×3 meter shop in Nottingham by legendary fashion designer Paul Smith, the aptly named Paul Smith clothing brand has become a leading independent design company – with 130 shops across 60 countries. Always championing positivity, curiosity, and creativity, the company is now ready to take customer relations to the next level with a reward program.
Paul Smith has chosen Antavo AI Loyalty Cloud to launch their new loyalty program and build deeper, more meaningful connections with customers. The upcoming new loyalty program will be positioned to perfectly align with the brand’s commitment to premium experiences. For this reason, Paul Smith will use Antavo to create a seamless online-to-offline experience, enhancing their global presence and elevating customer engagement.
“Paul’s guiding principle that you can find inspiration in everything really resonated with us. After all, building loyalty requires vision – just like designing clothes. We believe that by working together, we can create a loyalty program that embodies uniqueness and creativity – taking full advantage of our sophisticated loyalty technology.” – Sheila Power, Chief Sales Officer at Antavo
About Antavo
Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.
Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.
This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, C&A, Flying Tiger, Scandic Hotels, Kathmandu, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of our platform.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
