Antavo Rides With LeMieux, the Finest Enthusiast of Equestrian Products 

Antavo saddles up to a new partnership with UK-based equestrian brand LeMieux. This collaboration underscores Antavo’s commitment to providing enterprise-level loyalty software that enhances customer engagement for high-quality, luxury retailers. 

Born from a spirited passion for horse riding, Olympic event rider Robert Lemieux and his wife Lisa founded LeMieux in 2006 when they identified a need for quality lambskin saddle pads. Since then, the brand has become synonymous with high-quality yet affordable products for both the riders and their equestrian friends. 

As the next step towards catering to its community, LeMieux has partnered up with leading SaaS loyalty software Antavo. LeMieux was looking forward to launching a points and tiers-based program to reward their most loyal customers — but needed a flexible and easy-to-handle technology to do so. Antavo’s no-code technology was the perfect fit for the project. 

“Not many company understands the value of loyalty as LeMieux does. Their goal has always been to build a like-minded community, and with their loyalty program, they can give back even more. We are happy to provide the backbone for this vision with our scalable, API-driven technology. Working together is truly showcasing our ability to deliver next-gen loyalty solutions for premium brands.” – Sheila Power, Chief Sales Officer at Antavo

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, C&A, Flying Tiger, Scandic Hotels, Kathmandu, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of our platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]