Antavo Triumphs at Retail Systems Awards With Benefit Loves
June 20, 2024
Antavo wins “Mobile Innovation of the Year” with Benefit Cosmetics at the Retail Systems Awards.
Benefit Cosmetics’ Benefit Loves, powered by Antavo, won the “Mobile Innovation of the Year” category at the Retail Systems Awards.
Benefit Cosmetics is the #1 Prestige Brow Brand Worldwide. Founded in 1976 by twin sisters Jean and Jane. Now part of LVMH, the beauty brand is one of the fastest-growing prestige beauty brands in the business with locations in 59 countries across 5 continents. The brand also has more than 3,000 Brow Bars with over 6,000 aestheticians worldwide.
Supported by Antavo’s technology, Benefit’s loyalty program, Benefit Loves is available through an app, which provides a new channel for new and existing customers to interact and discover the membership program in the palm of their hands, even while on the go. Boosting customer satisfaction and connecting with their customers by rewarding them with every interaction and engagement within the app.
A special thanks to Mobikats, the app developer company, who designed and developed the app for Benefit Cosmetics.
“Benefit was built on the belief that beauty should be fun and make everybody feel good, creating a beauty community for all. This is why we wanted a platform provider like Antavo that was flexible and enabled plenty of exclusive and engaging features for everyone. With their help, every interaction for our program members invites them to have fun and inject bursts of joy.” – Sarah Harbon, General Manager, Benefit Cosmetics UK
“The Retail Systems Awards has been bringing together the industry’s best and brightest for the biggest evening in the retail technology calendar for 19 years now. We’re thrilled to have received recognition as a leading force and trailblazer within our industry. We proudly provide sophisticated yet flexible technology for Benefit’s loyalty program, where members can collect hearts for a variety of actions. Behind the scenes, the program utilizes custom-tailored content and a dynamic array of gamification elements including rewards, surveys, challenges, prize wheels, and product reviews.” – Attila Kecsmar, CEO and Co-founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About
Benefit Cosmetics is the #1 Prestige Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Here in the UK, Benefit Cosmetics is the #1 Prestige Brow Brand, Mascara brand, Primer brand, and Cheek Brand, with iconic much-loved products such as Hoola Bronzer, They’re Real Mascara, Gimme Brow+ and POREfessional Primer dominating make-up bags up and down the country. Founded in 1976 by twin sisters Jean and Jane, the beauty brand is one of the fastest-growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 Brow Bars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, LVMH. For more information, visit www.benefitcosmetics.com/
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
