Antavo Triumphs at Retail Systems Awards With Benefit Loves
June 20, 2024
Antavo wins “Mobile Innovation of the Year” with Benefit Cosmetics at the Retail Systems Awards.
Benefit Cosmetics’ Benefit Loves, powered by Antavo, won the “Mobile Innovation of the Year” category at the Retail Systems Awards.
Benefit Cosmetics is the #1 Prestige Brow Brand Worldwide. Founded in 1976 by twin sisters Jean and Jane. Now part of LVMH, the beauty brand is one of the fastest-growing prestige beauty brands in the business with locations in 59 countries across 5 continents. The brand also has more than 3,000 Brow Bars with over 6,000 aestheticians worldwide.
Supported by Antavo’s technology, Benefit’s loyalty program, Benefit Loves is available through an app, which provides a new channel for new and existing customers to interact and discover the membership program in the palm of their hands, even while on the go. Boosting customer satisfaction and connecting with their customers by rewarding them with every interaction and engagement within the app.
A special thanks to Mobikats, the app developer company, who designed and developed the app for Benefit Cosmetics.
“Benefit was built on the belief that beauty should be fun and make everybody feel good, creating a beauty community for all. This is why we wanted a platform provider like Antavo that was flexible and enabled plenty of exclusive and engaging features for everyone. With their help, every interaction for our program members invites them to have fun and inject bursts of joy.” – Sarah Harbon, General Manager, Benefit Cosmetics UK
“The Retail Systems Awards has been bringing together the industry’s best and brightest for the biggest evening in the retail technology calendar for 19 years now. We’re thrilled to have received recognition as a leading force and trailblazer within our industry. We proudly provide sophisticated yet flexible technology for Benefit’s loyalty program, where members can collect hearts for a variety of actions. Behind the scenes, the program utilizes custom-tailored content and a dynamic array of gamification elements including rewards, surveys, challenges, prize wheels, and product reviews.” – Attila Kecsmar, CEO and Co-founder of Antavo
About Antavo
Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Scandic, La Cage, Kathmandu, Rip Curl, Yeo Valley, Peek & Cloppenburg, Hornby Hobbies, Simply Be, JD Williams, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
About
Benefit Cosmetics is the #1 Prestige Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Here in the UK, Benefit Cosmetics is the #1 Prestige Brow Brand, Mascara brand, Primer brand, and Cheek Brand, with iconic much-loved products such as Hoola Bronzer, They’re Real Mascara, Gimme Brow+ and POREfessional Primer dominating make-up bags up and down the country. Founded in 1976 by twin sisters Jean and Jane, the beauty brand is one of the fastest-growing prestige beauty brands in the business with locations in 59 countries across 5 continents. With more than 3,000 Brow Bars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, LVMH. For more information, visit www.benefitcosmetics.com/
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
