Use Antavo’s uniquely designed, self-service visual editing interface to completely change how your loyalty program works.
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Antavo’s Workflows module works seamlessly with the other modules of the Loyalty Engine, enhancing and modifying all of the available capabilities.
Think of Workflows as your control panel for the loyalty program. Whenever you switch on a module, it will open up new configuration opportunities within Workflows.
The Workflows module comes with a drag-and-drop editing interface where you can also review how specific campaigns are executed step-by-step.
Antavo’s Workflows module works seamlessly with the other modules of the Loyalty Engine, enhancing and modifying all of the available capabilities.
Think of Workflows as your control panel for the loyalty program. Whenever you switch on a module, it will open up new configuration opportunities within Workflows.
The Workflows module comes with a drag-and-drop editing interface where you can also review how specific campaigns are executed step-by-step.
All workflows created within the Workflows module can be triggered either on specific dates or following key events. Choose from a huge selection of filters and gamified interactions to build your business’ unique journey. This includes — but is not limited to — assigning a reward from your catalog, triggering a message, enrolling customers in a contest, adding members to a segment based on their actions, or performing A/B testing.
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Fully self service
Antavo’s comprehensive Workflows tool is an excellent choice for businesses aiming to build global campaigns across a multi-region loyalty program, or just want to make changes to their loyalty logic without extra development work.
The Workflows Module
The Workflows module works equally well for putting together a simple campaign in seconds as it does for building complex reward campaigns with branching logic—all without the need to involve your IT department.
The Workflows Module
Prevent overspending by building campaigns with budget control. Set a point ceiling for the whole campaign or for individual members. This limits the amount of points members can earn and shields your business from fraudsters.
The Workflows Module
Do you wish to use a seasonal campaign for next year? Save it in the module as a blueprint and load it up when the time comes! You can also speed up your implementation by picking a common use case from the blueprint library and then modifying it to fit your needs.
Do I need coding knowledge or support from an IT person to use Workflows?
No. This user-friendly module has been designed to be a self-service tool. We made sure that the drag-and-drop interface is easy to understand and that putting together a campaign or rule only requires common logic and a thorough understanding of how the loyalty logic should function. This saves hundreds of hours of custom development work and frees up your IT resources to focus on important improvements for your business.
Where can I learn how to use Antavo’s Workflow Module?
Antavo’s Back-Office and the Workflows module were made to give marketers the freedom to manage the loyalty program without IT help. You can easily learn how to use the system on our e-learning platform, Antavo Academy or through Antavo’s comprehensive user manuals and technical documentation.
Will Antavo’s Workflows work with my CDP/CRM system?
Our platform is compatible with a wide range of third-party platforms, including marketing and eCommerce platforms, and even sports apps. This means that you can build a campaign within Workflows that triggers an email message in a third-party marketing automation provider — as long as it’s properly integrated with Antavo’s Loyalty Engine.
Is working with the Workflows module similar to using a marketing automation tool?
Yes, it is. Our goal was to build a tool with a short learning curve and an easy-to-use interface. No matter whether you are a marketer, CRM expert, program manager or system administrator, familiarizing yourself with the Workflows module is quick and easy.
Transparency is a key aspect when dealing with rewards. After a workflow has been triggered for a customer, you can review what path the journey takes and what nodes have been executed. This is an always-available function that helps program managers better understand how their reward campaigns work and spot potential flaws within the program logic.
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