Umbrella loyalty programs are made up of brands that are part of the same network or share a common ground, such as travel agencies, hotel chains and airways. All parties involved share the management cost and there’s no hierarchy between them.
Umbrella loyalty programs are made up of brands that are part of the same network or share a common ground, such as travel agencies, hotel chains and airways. All parties involved share the management cost and there’s no hierarchy between them.
Mutual loyalty ecosystem An umbrella loyalty program unites the individual loyalty programs of all parties involved. As such, customers can use the points they earn at one brand to access rewards from another.
Enhanced value proposition Companies in an umbrella loyalty program enjoy extended reach, as customers from different industries or verticals are introduced to their products, rewards and offerings.
Shared management Running an umbrella loyalty program is rather cost-effective, as the associated costs can be split between the companies. In addition, each brand is in charge of managing their own rewards.
Multi-currency management In an umbrella loyalty program, customers can earn multiple loyalty currencies for different actions. Each of these loyalty points can correlate with different reward types.
Seamless point exchange If participating brands have their own loyalty point systems, the umbrella program can synergize them by allowing customers to exchange one type of point for another.
Networks uniting brands from different industries
Companies that are part of the same group
Businesses that wish to run a joint reward system
Make sure your umbrella
program has the budget to be
successful.
