THE KFC EXPERIENCE
Find out more about KFC Rewards Arcade, a loyalty programme that satisfies customers’ cravings for chicken and recreates the fun memories people had while playing in the arcades, giving people a chance to win tasty prizes.
KFC UK & Ireland wanted to revamp their previous stamp collection programme and link back to the vibrant and fun brand personality KFC is known for. The instant-win mechanic and the finger lickin’ rewards have greatly increased customers’ interest and engagement in the loyalty programme.
reward redemption rate, due to the easy-to-win reward selection
increase in the number of KFC
app downloads
would recommend KFC Rewards Arcade to friends and family
”Antavo helps KFC bring the gamified loyalty programme to life, and we have already seen great results. What is more, the Antavo platform is very user-friendly and all the algorithms are configurable, providing KFC with the flexibility and efficiency needed to continuously optimise the performance of the KFC Rewards Arcade.”
Ruby Huang
CRM & Loyalty Lead, KFC UK & Ireland
The loyalty technology platform provides in-depth gamification and rewards modules.
The advertising agency is behind the strategy and creative design of the loyalty programme.
The CDP manages customer data along the entire product and customer lifecycle
The integration lets KFC create more targeted and effective marketing campaigns.
Discover how Antavo’s
technology helps KFC
Download the KFC Case Study to explore how to
combine instant gratification with long-term brand
appeal.
