THE KFC EXPERIENCE
Find out more about KFC Rewards Arcade, a loyalty programme that satisfies customers’ cravings for chicken and recreates the fun memories people had while playing in the arcades, giving people a chance to win tasty prizes.
KFC UK & Ireland wanted to revamp their previous stamp collection programme and link back to the vibrant and fun brand personality KFC is known for. The instant-win mechanic and the finger lickin’ rewards have greatly increased customers’ interest and engagement in the loyalty programme.
reward redemption rate, due to the easy-to-win reward selection
increase in the number of KFC
app downloads
would recommend KFC Rewards Arcade to friends and family
Check out our story-time video about how KFC UK & Ireland turned their loyalty program around by focusing on freebies and gamification.
”Three years ago, we realized our old points-based loyalty program just wasn’t engaging our customers the way we wanted. We partnered with Antavo to create something more modern and exciting—a gamified experience where customers can win free food every time they order through the app. It’s fun, fair, and aligns perfectly with KFC UK’s brand personality. Antavo has been the ideal partner throughout this journey, helping us turn loyalty into something people genuinely enjoy.”
Jaime Arribas
Senior Marketing Technology Manager at KFC UK & Ireland
The loyalty technology platform provides in-depth gamification and rewards modules.
The advertising agency is behind the strategy and creative design of the loyalty programme.
The CDP manages customer data along the entire product and customer lifecycle
The integration lets KFC create more targeted and effective marketing campaigns.
Discover how Antavo’s
technology helps KFC
Download the KFC Case Study to explore how to
combine instant gratification with long-term brand
appeal.
