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Yeo Valley Organic Chooses Antavo to Power Its Revamped Loyalty Program

November 2, 2022

Image for Antavo news article on Yeo Valley Organic

We are happy to wel-cow-me our latest customer, Yeo Valley Organic!

Starting out from the Somerset family farm in 1961, Yeo Valley Organic has grown to become the UK’s no. 1 organic dairy brand. The company focuses on producing great products the right way, and has been making good choices for over 25 years.

To support its growth, Yeo Valley Organic sought out Antavo’s help to re-platform their loyalty program and make it more engaging by using gamification elements. The new loyalty program also integrates with Bloomreach, whose marketing capabilities, like behavior and segmentation-driven communications, will ensure that the experience will be truly organic. 

“With Antavo’s more sophisticated loyalty program technology, we will be able to boost our existing Yeokens loyalty program with more exciting gamification elements, along with Bloomreach Engagement’s single customer view and deep analytics.” said Alex Woodward, Head of Loyalty at Yeo Valley Organic. “It’s exactly what we were looking for to better engage our customers, as well as activate our data and further our marketing efforts.”

We’re excited to get to work with such an admirable company and look forward to a long-lasting relationship!

What is Antavo?

Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.

Media Contacts

Antavo

Eva Bacsi, Marketing Director

[email protected]

Frequently asked questions about Antavo

What can brands build with Antavo?

Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.

Who uses Antavo?

Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.

How long has Antavo been around?

Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.

Why do brands switch to Antavo?

Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.

How does Antavo use AI?

Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.

What does Antavo integrate with?

Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.