Antavo and mParticle Partnership Helps Clients Solidify Their Customer Data Strategy
July 25, 2022
A new partnership between Antavo Enterprise Loyalty Cloud and mParticle CDP allows customers to bring loyalty data into their data framework and ensure customer events — no matter where they happen — are visible and actionable across both platforms.
MParticle is a customer data platform (CDP) for omnichannel consumer brands. This partnership and seamless integration allow brands to do two key things: synchronize their customer data and events with Antavo and ensure that loyalty data is part of the 360-customer view.
“CDPs are a critical tool enabling companies to access data, gain clarity, and harness data to create powerful campaigns and memorable customer experiences. Our partnership efforts have centered on creating seamless integrations with data, marketing, and business intelligence tools, so partnering with mParticle was a natural step for us, to ensure valuable loyalty data from Antavo is ready for companies to utilize, to promote growth and better customer relationships.” – Attila Kecsmar, CEO and Co-founder of Antavo
The two-way integration between Antavo and mParticle partnership can be set up in Antavo’s platform or through the mParticle module’s external events page. Users can manage customer segmentation on either platform, in order to improve personalization and the customer experience overall, both in the loyalty program or in other communications.
“Loyalty data is an incredibly important part of any organization’s data and marketing strategy. That’s why we’re glad to be partnering with Antavo to help ensure valuable loyalty data comes together with data from the rest of our clients’ ecosystem. In the end, it’s all about ensuring our clients have everything they need to create better experiences with their data.” – Karen Gallantry, CRO at mParticle
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About mParticle
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like NBCUniversal, Lyft, and Airbnb use mParticle to deliver great customer experiences and accelerate growth. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney, and London.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
mParticle
Jason Seeba, Chief Marketing Officer
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
